Jacaranda
About Jacaranda (#230A2A)
Jacaranda, represented by the hexadecimal color code #230A2A, is a deep, muted shade of purple, evoking a sense of mystery and sophistication. It's a complex color, sitting between red and blue on the color wheel, and its subdued nature lends it a certain elegance. The RGB values for Jacaranda are R: 35, G: 10, and B: 42, indicating a greater presence of blue and red compared to green, which contributes to its purplish hue. This color is often associated with royalty, creativity, and spirituality. In color psychology, deep purples can represent wisdom, independence, and magic. Jacaranda, with its slightly desaturated quality, adds a touch of earthiness to these associations. Its understated nature makes it a versatile choice for designs aiming for subtlety and depth.
The hex color #230a2a, also known as Jacaranda, presents some accessibility challenges, particularly in text-based applications. Its low luminance value of approximately 3% means it offers poor contrast against a standard white background. According to WCAG guidelines, this color combination would likely fail contrast ratio tests for normal text (AA compliance) and may even struggle to meet the minimum requirements for large text (AA compliance). To improve accessibility, it's advisable to pair this color with much lighter shades for text or interactive elements. Utilizing online contrast checkers can help ensure that your color combinations meet accessibility standards, fostering a more inclusive user experience. Thoughtful consideration of color contrast is crucial for users with visual impairments, including those with low vision or color blindness. Testing with various color blindness simulators can also help identify potential issues.
Shades
Digital Color Formats
Alternative colors
Applications
Luxury Web Design
In web design, Jacaranda (#230A2A) can be utilized to create a sense of luxury and mystery. It works exceptionally well as a background color for sections showcasing premium products or services. The deep, rich hue can evoke feelings of sophistication and elegance, particularly when paired with gold or silver accents. Using it sparingly as a highlight color can also draw attention to key elements on the page, such as call-to-action buttons or important headlines. However, it's important to ensure sufficient contrast with text and other foreground elements to maintain readability and accessibility.
Beauty and Interior Design
In the beauty industry, Jacaranda can be seen in eye shadow palettes, lipsticks, and nail polishes. Its deep, alluring tone makes it perfect for creating smoky eye looks or adding a touch of drama to any makeup style. For interior design, Jacaranda can be used as an accent wall color or in decorative elements such as cushions and throws to create a cozy and inviting atmosphere. It pairs well with neutral colors like beige, gray, and white, as well as metallic accents like gold and brass.
Fashion and Branding
In fashion, Jacaranda can be used for evening wear or statement pieces. A dress in this color would exude elegance and sophistication. As an accent color, it can be used in accessories such as scarves, handbags, or shoes to add a pop of color to a more neutral outfit. Jacaranda is also a popular color choice for branding and packaging, particularly for products aimed at a female audience. It can convey a sense of luxury, quality, and exclusivity, making it ideal for high-end cosmetics, jewelry, or fashion brands.