Night Rider
General Information
The hexadecimal color code #230A10 represents a dark, muted shade of red, often referred to as 'Night Rider'. It is composed of 13.73% red, 3.92% green, and 6.27% blue. In the RGB color space, it is defined by the values R:35, G:10, and B:16. This color leans towards the cooler end of the spectrum despite its red base, due to the low saturation and brightness. Colors like Night Rider are commonly used to evoke feelings of sophistication, mystery, or even melancholy. Because of its darkness, it often requires careful consideration of contrast when used in design to ensure readability and accessibility. It's a color that can add depth and intrigue when used effectively.
The color #230A10, also known as Night Rider, presents significant accessibility challenges, particularly in text-based contexts. Its low luminance value (very dark) creates a poor contrast ratio against lighter backgrounds, making it difficult for users with visual impairments to read text rendered in this color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Night Rider often fails to meet these standards when paired with common background colors. When using this color, ensure sufficient contrast. You can improve accessibility by pairing it with very light colors like white or pale yellow for text. Avoid using it for critical interactive elements without careful consideration of contrast. Tools like contrast checkers can help ensure compliance with accessibility standards, promoting inclusivity for all users. Using a darker shade might even eliminate the color from being read at all.
Shades
Digital Color Formats
Alternative colors
- #331a20
A slightly lighter shade that provides better contrast while maintaining a similar dark and mysterious feel.
- #333333
A neutral gray that offers improved readability and can serve as a safer alternative for text.
- #080808
Using almost black can be a more readable alternative for text in several cases.
Applications
Web Design
In web design, Night Rider can be used for background elements to create a sophisticated and mysterious mood. It works well for websites related to music, film, or luxury goods. However, it should be used sparingly for text or interactive elements due to accessibility concerns. Dark themes are trendy, but one must take care of the readability and vision capabilities of their users. This is specially important when the theme is related to text.
Beauty and Cosmetics
In the beauty industry, Night Rider can be used as a dramatic accent color in makeup palettes or packaging. It evokes a sense of elegance and mystery, making it suitable for products targeting a sophisticated audience. It might not be the best choice if your target user is looking for bright and colorful things, but if you are targeting a more gothic user, or one that is looking for dark, elegant, and mysterious colors, then this might be the optimal choice.
Fashion design
Night Rider may be used as accent in fashion design. Its darkness can act as a background for a more colorful and shiny detail, and still keep a level of class, elegance, and mistery.