Jacaranda
General Information about #23072D
The hexadecimal color code #23072D represents a dark, muted shade of purple often referred to as Jacaranda. It is composed of 13.73% red, 2.75% green, and 17.65% blue. In the RGB color space, it is a relatively low-intensity color, contributing to its somber and reserved character. The color's wavelength falls within the violet spectrum, evoking feelings of calmness, sophistication, and mystery. The low saturation and value of this color make it suitable for backgrounds and accents, provided sufficient contrast is maintained with foreground elements. It finds use in various design contexts, from branding to web design, where its subtle elegance can be leveraged.
The color #23072D, a deep, muted purple, presents considerable accessibility challenges, particularly in web design. Its low luminance (darkness) means that text rendered in this color against a white background will likely fail WCAG (Web Content Accessibility Guidelines) contrast requirements. This can make content difficult or impossible for users with visual impairments to read. Similarly, using white or light-colored text on a #23072D background can also pose readability issues. Designers must carefully evaluate color pairings to ensure sufficient contrast. Tools are available to check color contrast ratios and determine compliance with accessibility standards. Consider using color modifiers to lighten the color or using a shade of white or a lighter color with a strong stroke to ensure better contrast. The dark shade requires thoughtful application to avoid excluding users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, #23072D can be employed sparingly for header backgrounds or decorative elements to add a touch of sophistication. However, it should never be used for primary text or interactive elements without careful consideration of contrast ratios. Pair it with light, contrasting colors like pale yellows or light lavenders for visual balance. It can also be used for non-essential UI elements where accessibility is less critical, or as a background for images and graphics.
Fashion and Beauty
In the beauty and fashion industry, #23072D embodies elegance and mystery. It can be used in eyeshadow palettes to create smoky eye looks, or as a sophisticated nail polish color. In fashion, this shade can be featured in evening gowns or accessories to evoke a sense of luxury and exclusivity. It's often seen in velvet or satin fabrics to enhance its richness.
Interior Design Accent
In interior design, #23072D can be utilized as an accent color in bedrooms or living rooms to create a calming and intimate atmosphere. Consider using it on accent walls or in decorative items like pillows and throws. This color pairs well with metallic accents like gold or silver, and can be complemented by lighter neutral tones to brighten the space and prevent it from feeling too dark. It also complements natural materials like wood and stone.