Jacaranda
General Information about #230528
The hexadecimal color code #230528 represents a dark, muted shade of purple, often referred to as Jacaranda. It is composed of 13.73% red, 1.96% green, and 15.69% blue. In the RGB color model, this translates to 35 red, 5 green, and 40 blue. The CMYK equivalent is approximately 13% cyan, 88% magenta, 0% yellow, and 84% black. This color tends to evoke feelings of mystery, sophistication, and depth. It is named after the Jacaranda tree, known for its vibrant purple flowers. Jacaranda is generally considered a cool-toned color. Its subdued nature makes it suitable for creating backgrounds, adding subtle accents, and conveying a sense of elegance and understated beauty. In the HSL (Hue, Saturation, Lightness) model, #230528 has a hue of 289 degrees, a saturation of 80%, and a lightness of 9%.
The color #230528, also known as Jacaranda, presents some accessibility challenges, especially for users with visual impairments. Its low lightness value of 0.031 makes it difficult to achieve sufficient contrast against a dark background, which is often a web design best practice. When used as text color, it's essential to pair it with a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Avoid using #230528 for critical information or interactive elements unless the contrast is carefully managed. Consider providing alternative color schemes or allowing users to customize colors to improve accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Branding and Design
Jacaranda, with its deep and mysterious purple hue, is an excellent choice for creating luxurious and sophisticated branding materials. It can be incorporated into logos, business cards, and website designs to convey a sense of elegance and exclusivity. In the fashion industry, this color can be used to design evening wear or accessories that evoke a sense of glamour. It also works well in interior design to create accent walls or to add depth to a room when used sparingly in furniture or décor. Its somber richness suggests refinement, creativity, and subtle beauty, making it perfect for products aimed at audiences seeking quality and style.
Digital Art and Beauty
In digital art and graphic design, the Jacaranda color can be used to create visually striking compositions, especially in fantasy or science fiction themed projects. Its dark, enigmatic quality makes it suitable for illustrating magical or otherworldly scenes. In the beauty industry, this color can inspire the creation of bold and dramatic makeup looks, such as deep purple eyeshadows or lipsticks. This shade can be used in marketing materials to associate it with mystery, imagination and creativity.
Web design accent
Jacaranda can be used sparingly in web design for headers or as an accent color, if the site's overall color scheme is light. Used with white and lighter colors can create a professional look for the website. Using a lighter color for the text is highly recommended to ensure accessibility for all viewers.