Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #2303B1, is a deep, vivid blue color with a rich history. It was originally derived from the semi-precious stone lapis lazuli, making it one of the most expensive and prized pigments for centuries. In art, Ultramarine was favored by Renaissance painters for its brilliance and permanence. Today, synthetic versions offer a more affordable alternative, but the name continues to evoke a sense of luxury and artistic heritage. In color psychology, Ultramarine is associated with royalty, wisdom, and spirituality. It is often used to convey a sense of trust and stability, making it a popular choice for corporate branding and website design. Its depth and intensity can also evoke feelings of creativity and inspiration.
The hex color #2303b1, also known as Ultramarine, presents some accessibility challenges, especially in web design. Its dark hue means that using it as a background color requires careful consideration of text color choices to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using Ultramarine as a background, pairing it with white or very light shades of yellow or green can improve readability. Conversely, using it for text on a white background can also pose challenges, potentially straining the eyes if used extensively. Careful use of font weight and size can mitigate these issues. It is crucial to test color combinations using accessibility tools to verify compliance with accessibility standards and ensure that content is accessible to users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Call-to-Action Buttons
Ultramarine is a striking color choice for call-to-action buttons on websites. Its boldness draws the user's eye, encouraging interaction. When combined with white or light-colored text, it provides excellent contrast, making the button text easily readable. To further enhance the user experience, consider using a slightly lighter shade of blue for the button's hover state, providing a visual cue that the button is interactive. This strategic use of color can significantly improve click-through rates and overall user engagement.
Fashion Accessories
In fashion, Ultramarine can be used as an accent color in clothing designs or as a dominant color in accessories. A silk scarf, a statement necklace, or a pair of shoes in this vibrant hue can add a touch of elegance and sophistication to any outfit. Pairing it with neutral colors like gray, white, or black creates a balanced and harmonious look. For a bolder statement, it can be combined with complementary colors like yellow or orange.
Interior Design Accent
Interior designers often use Ultramarine to create a focal point in a room, such as an accent wall or a piece of statement furniture. Its richness and depth add a touch of luxury and drama to the space. When using it as an accent wall, balance it with lighter neutral colors on the other walls to prevent the room from feeling too dark. Incorporating metallic accents like gold or silver can further enhance the color's elegance. For furniture, a velvet sofa in Ultramarine can be a stunning addition to a living room.