Jacaranda
General Information about #230133 (Jacaranda)
The hexadecimal color #230133, commonly referred to as Jacaranda, is a deep and rich shade of purple. It is composed of 13.73% red, 0.39% green, and 20% blue. In the RGB color space, it is characterized by these values, while in the CMYK color space, it is composed of 31.35% cyan, 98.05% magenta, 0% yellow, and 80.39% black. This color is often associated with royalty, mystery, and creativity. Due to its dark nature, it can evoke feelings of depth and sophistication. It is important to consider its low luminance when using it in design, as it may require careful pairing with lighter colors to ensure readability and accessibility.
The color #230133, also known as Jacaranda, presents some accessibility challenges, especially when used as a background or text color. Its low luminance (brightness) results in a low contrast ratio against standard light text colors like white (#FFFFFF). Therefore, using white text on a #230133 background may not meet WCAG (Web Content Accessibility Guidelines) standards for readability, particularly WCAG AA and AAA levels. To ensure accessibility, it's crucial to increase the contrast ratio. This can be achieved by using a lighter shade of purple or a brighter color like yellow (#FFFF00) for text or interactive elements. Tools like contrast checkers can help determine if the contrast ratio meets accessibility guidelines, aiding in creating a more inclusive user experience. Avoiding the use of this color for critical information is advisable unless sufficient contrast can be ensured. Proper use of ARIA attributes can also improve accessibility for screen readers.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Graphic Design
In web design, #230133 can be used as a background color for headers or footers to create a sophisticated and unique aesthetic. Due to its darkness, it pairs well with lighter accent colors such as lavender or gold to ensure readability and visual appeal. It should be used sparingly for text as it might not meet accessibility standards. In graphic design, this color can serve as a powerful element in branding materials, especially for companies aiming for a luxurious and creative image. Its depth can add a sense of mystery and exclusivity, making it suitable for logos, packaging, and marketing collateral.
Fashion and Interior Design
In the fashion industry, Jacaranda (#230133) can be used as an accent color in clothing designs or as the primary color for evening wear. This shade evokes feelings of elegance and sophistication, making it suitable for formal occasions. It can be paired with metallic accents like silver or gold to enhance its luxurious feel. For interior design, this color can be used to create a calming and inviting atmosphere in bedrooms or living rooms. It works well with soft textures like velvet or silk and can be complemented by natural elements like wood and plants to add warmth and depth to the space.
Beauty and Makeup
In beauty, Jacaranda, or #230133, can be used for eyeshadows to create a smoky eye, for lipstick to make a bold statement or even as a tint to hair dyes. It creates a sense of mystery and elegance when applied. The color is more fitting for party environments than daily usages.