Deep Blue
General Information
#230073 is a deep, saturated shade of blue in the indigo family. It evokes feelings of sophistication, depth, and mystery. This hex code translates to RGB values of R:35, G:0, B:115. In the CMYK color model, it comprises approximately C:69%, M:100%, Y:0%, K:55%. The color sits in the cooler region of the color spectrum and has a relatively low luminance value, making it appear darker. Its strong blue component often associates it with trustworthiness and authority. Historically, deep blue dyes were expensive to produce, which lent the color an air of exclusivity and royalty. In modern usage, it is often used to convey professionalism and stability, particularly in branding and design contexts. Its rich hue provides a solid foundation for various creative applications.
The hex color #230073, a deep blue, presents considerable accessibility challenges, especially concerning color contrast. When used as a background, it necessitates very light text colors (white or very light grays) to ensure readability for individuals with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This deep blue's luminance is low, making it difficult to achieve sufficient contrast with darker text colors. Therefore, careful selection of foreground colors and thorough testing with accessibility evaluation tools are crucial. Designers should also provide alternative color schemes or high-contrast modes to accommodate users with different visual needs. It is important to avoid using this color for essential UI elements or text where legibility is paramount. Ensuring proper color contrast is key to providing an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #33298a
A slightly lighter shade of blue that offers improved contrast and better readability when paired with darker text.
- #463f5c
A muted gray-blue which is a more neutral color that can be used for backgrounds and doesn't overpower other elements.
- #5e33a3
A vibrant purple which is similar to the original color but with a bit more brightness, potentially enhancing visual interest without compromising contrast too much.
Applications
Web Design
In web design, #230073 can be used for header backgrounds or as an accent color for buttons and icons to create a sophisticated look. It works well for websites targeting a professional or academic audience. Careful consideration must be given to text color to ensure accessibility. The deep blue hue can also be implemented sparingly in data visualizations to highlight specific data points or trends. Consider its use for interactive elements or hover states to provide visual feedback to the user. Use in conjunction with lighter complementary colors to ensure balance and a pleasing visual experience for the user.
Interior Design
In interior design, #230073 can be used as an accent wall color in a living room or bedroom to create a sense of depth and luxury. It pairs well with metallic accents like gold or silver. It can also be incorporated into furniture upholstery or decorative pillows to add a pop of color to a neutral space. This color can contribute to creating a relaxing and elegant atmosphere. When using this color, balance is key. Consider pairing this deep color with lighter and brighter elements to brighten up the space.
Fashion
In fashion, #230073 can be used for evening wear or statement pieces to create a bold and elegant look. It is a striking color for dresses, suits, or outerwear. It can be paired with metallic accessories or neutral-colored shoes and handbags. This deep blue can add a sense of mystery and sophistication to any outfit. Balance the intensity with complementary colors or neutral elements to create a harmonious ensemble. As a striking color, it is most suitable for special occasions, or for those who dare to make a bold statement.