Tory Blue
General Information about Tory Blue
The hex color #224BB0, known as Tory Blue, is a deep and saturated shade of blue, evoking feelings of trust, stability, and intelligence. In the RGB color model, it is composed of 13.33% red, 29.41% green, and 69.02% blue. In the CMYK color model, it consists of 81% cyan, 57% magenta, 0% yellow, and 31% black. This color is often associated with corporate branding, particularly in the financial and technology sectors, due to its professional and reliable appearance. Tory Blue is versatile and can be used in a variety of design contexts, from websites and logos to print materials and interior design. Its cool undertones make it suitable for creating a sense of calm and sophistication.
The hex color #224BB0, also known as Tory Blue, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 4.6:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it just barely meets the AA standard. When used against black (#000000), the contrast ratio improves slightly, but careful consideration is still needed. To enhance accessibility, consider pairing Tory Blue with lighter shades of yellow, beige, or very light grays for text. Avoid using it for small or crucial interactive elements where legibility is paramount. Employing tools that simulate color blindness can also help ensure the color remains distinguishable for users with visual impairments. Providing alternative visual cues, such as icons or underlines, can further improve accessibility when using Tory Blue for links or buttons. Also, consider users with epilepsy, even though this color is quite dark, rapid flashes should be avoided.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Tory Blue can serve as the primary color for a financial institution's website, conveying trust and stability. Its sophisticated hue suggests reliability, making it suitable for headings, navigation menus, and key call-to-action buttons. Paired with a clean, minimalist design, Tory Blue can enhance the user experience and reinforce the brand's credibility. Furthermore, the color is suitable for creating charts and graphs, as it provides clear visual distinction, helping users interpret data effectively. The color subconsciously links to knowledge and intelligence.
Fashion Design
In fashion, Tory Blue can be used to design elegant evening wear or professional attire. It exudes sophistication and confidence, making it a popular choice for dresses, suits, and blouses. As an accent color in accessories like scarves or handbags, Tory Blue can add a touch of refinement to any outfit. It is also well-suited for creating timeless, classic looks that can be worn for years to come. The color brings out the cold aspects of people, such as clear eyes and blue veins.
Data Visualization
For data visualizations and infographics, Tory Blue offers a visually appealing option for representing data points and trends. Its calming and authoritative presence makes it effective for presenting complex information in an accessible manner. Tory Blue can be used to highlight key findings, differentiate between data sets, and create a cohesive visual narrative. Combining it with complementary colors, such as shades of orange or yellow, can add visual interest and improve engagement with the information.