Te Papa Green
General Information
The hex color #224A34, also known as Te Papa Green, is a dark, muted shade of green. It falls within the green color family and evokes a sense of nature, tranquility, and earthiness. In the RGB color model, it is composed of 13.33% red, 29.02% green, and 20.39% blue. This color is often associated with growth, harmony, and stability, making it a popular choice for brands and designs that want to convey a sense of reliability and eco-friendliness. Its depth and subtle hue make it versatile for both digital and print applications, though careful consideration must be given to contrast and accessibility, particularly when used as a text color or in situations where color differentiation is crucial. The name Te Papa Green likely alludes to natural landscapes, echoing the color's inherent connection to the environment.
The color #224A34, also known as Te Papa Green, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low lightness value (approximately 0.18 on a scale of 0 to 1) means that text rendered in this color on a white background may not provide sufficient contrast for readability, especially for users with low vision or color blindness. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14 point and bold or larger, or 18 point or larger). Using this color for text requires careful consideration of the background color to ensure adequate contrast. When using #224A34, it's advisable to pair it with a lighter color for text or graphics to meet WCAG (Web Content Accessibility Guidelines) standards. For example, a light beige or off-white would enhance readability. Also, avoid using this color to convey critical information without redundant cues, such as text labels or icons, as color alone should not be the sole method of communicating important content.
Shades
Digital Color Formats
Alternative colors
- #34684f
A slightly lighter green that provides better contrast against white backgrounds, improving readability.
- #183324
A darker shade for backgrounds, providing a grounding effect and making lighter foreground elements stand out.
- #4a5d54
A muted, desaturated green that offers a more neutral and subtle aesthetic.
Applications
Web Design Accents
In web design, Te Papa Green can be used sparingly for accent elements, such as borders, decorative shapes, or to highlight interactive components. It evokes a sense of nature and tranquility, making it suitable for websites related to environmental causes, organic products, or wellness retreats. However, avoid using it as the primary color for large blocks of text due to its low contrast ratio. Instead, consider using it for headings or small sections of text, paired with a high-contrast background.
Interior Design Accent
Te Papa Green can be incorporated into interior design to create a calming and natural atmosphere. It works well in bedrooms, studies, or living rooms, especially when paired with natural materials like wood and stone. The color can be used for wall paint, accent furniture, or decorative elements like cushions and curtains. When using it in interior spaces, consider the lighting conditions, as the color may appear darker in poorly lit rooms.
Fashion Accessories
In fashion, Te Papa Green can be used for accessories or statement pieces. It pairs well with neutral colors like beige, gray, and brown. Consider using it for scarves, handbags, or jewelry to add a touch of nature-inspired color to an outfit. For garments, it can be used for jackets or skirts, especially in casual or outdoor-themed looks. Avoid using it for entire outfits, as it can be overwhelming and less flattering on certain skin tones.