Te Papa Green
General Information about Te Papa Green
The hex color #224147, also known as Te Papa Green, is a dark, muted shade of green. In the RGB color model, it is composed of 13.33% red, 25.49% green, and 27.84% blue. In the CMYK color model, used in printing, it consists of 52.15% cyan, 8.82% magenta, 0% yellow, and 72.16% black. This particular shade of green evokes a sense of nature, earthiness, and tranquility. Its muted quality makes it versatile for various design applications, ranging from branding to web design. It's often associated with sustainability, reliability, and a connection to the environment. Because it is a darker color, it's important to consider accessibility when using this color, especially when displaying text.
The hex color #224147, also known as Te Papa Green, presents specific accessibility considerations for web development. Its relatively low luminance value can pose challenges concerning color contrast. It's crucial to evaluate the contrast ratio between text or interactive elements using this color and their background. Insufficient contrast can hinder readability for users with visual impairments, including those with low vision or color blindness. According to WCAG guidelines, the minimum contrast ratio for normal text is 4.5:1, and for large text, it's 3:1. Ensure that the chosen foreground color meets these ratios when paired with #224147. Tools like contrast checkers can help determine compliance. Additionally, consider providing alternative styling options for users who may need to customize the color scheme for better accessibility. Proper semantic HTML and ARIA attributes should also be used to enhance the overall accessibility of the web content, ensuring that information is conveyed effectively regardless of color perception.
Shades
Digital Color Formats
Alternative colors
- #335459
A slightly lighter shade of green that maintains the earthy feel but provides better contrast against white backgrounds.
- #1a3338
A darker shade of green that could be used for text on a lighter background, providing more contrast.
- #556b62
A muted gray-green that offers a subtle and sophisticated alternative, suitable for backgrounds or secondary elements.
Applications
Website Design for Environmental Organizations
Te Papa Green (#224147) can be used as a primary color for website headers and footers, providing a grounding and natural feel. It is well-suited for websites related to environmental topics, sustainable living, or outdoor activities. The color evokes a sense of stability and nature, which can enhance the credibility and trustworthiness of the website. Consider using it in combination with lighter neutral tones for a balanced and visually appealing design. Furthermore, this color can be implemented in the icons and navigational elements to maintain a cohesive visual identity.
Branding for Organic Cosmetics
This shade of green, #224147, makes an excellent choice in branding for organic products or natural cosmetics. Its earthy tone conveys a sense of purity, health, and sustainability. The color is especially effective when combined with minimalist design elements and natural textures in packaging. It will also perform well when used in marketing materials to emphasize the product's natural origins and eco-friendly qualities, which can make a significant impact on consumers seeking healthier and more sustainable options. Using #224147 consistently across all aspects of branding creates a strong and recognizable brand identity.
Interior Design Accent Color
Te Papa Green (#224147) brings a touch of natural serenity to interior spaces when used as an accent wall color in a bedroom or living room. Its muted tone creates a calming atmosphere, perfect for relaxation and unwinding. Complement the green with natural wood finishes, soft textiles, and indoor plants to enhance the connection to nature and create a harmonious environment. This color will also do well in combination with neutral walls, like off-white or beige.