Te Papa Green
General Information about Te Papa Green
The color #224044, also known as Te Papa Green, is a dark, muted shade of green. It belongs to the family of green colors and exhibits a subtle earthy quality. In the RGB color model, #224044 is composed of 13.33% red, 25.1% green, and 26.67% blue. In the CMYK color model, it consists of 50% cyan, 0% magenta, 0% yellow, and 73% black. Its hue angle is 186.4 degrees, its saturation is 50%, and its lightness is 20%. This color is often associated with nature, stability, and calmness. It can evoke feelings of tranquility and connection to the environment. Due to its dark nature, it is recommended to use this color with light-colored text or elements to ensure readability and visual clarity.
The hex color #224044, also known as Te Papa Green, presents some accessibility considerations for web developers. Its relatively low luminance value means it needs careful pairing with contrasting colors to ensure readability and usability. When used as a background color, it requires light-colored text to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios, specifically WCAG 2.0 level AA requiring a contrast ratio of 4.5:1 for normal text and 3:1 for large text. For graphical elements and UI components, a contrast ratio of at least 3:1 is recommended. This color might not be suitable for conveying crucial information when contrast is essential. Employing tools to test contrast ratios and considering the needs of users with visual impairments are highly recommended when implementing #224044 in a design.
Shades
Digital Color Formats
Alternative colors
Applications
Environmental Websites
Te Papa Green, #224044, evokes a sense of nature and tranquility, making it suitable for websites and applications focused on environmental conservation, sustainable living, or outdoor activities. Its earthy tone provides a calming backdrop for showcasing natural landscapes, eco-friendly products, or educational content related to the environment. It can also be used in user interfaces to create a relaxing and engaging experience, promoting a connection with nature and encouraging users to explore environmental initiatives. The color’s subdued nature makes it a versatile choice for various design elements, from headers and footers to buttons and icons, contributing to a cohesive and visually appealing user experience.
Interior Design
In interior design, Te Papa Green can bring a touch of the outdoors inside, creating a serene and grounded atmosphere. It works well in spaces where relaxation and connection with nature are desired, such as bedrooms, living rooms, or home offices. When used as an accent wall color, it can add depth and visual interest to a room. Paired with natural materials like wood, stone, and woven textiles, it enhances the organic feel of the space. Consider using it in combination with lighter neutrals or warm earthy tones to create a balanced and inviting environment. Incorporate plants and natural light to further enhance the connection to nature and complete the overall design.
Branding and Marketing
Te Papa Green, due to its subdued and sophisticated nature, is an excellent choice for branding and marketing materials, particularly for companies that want to convey trustworthiness, stability, and environmental consciousness. Its calm and relaxing tone can evoke a sense of reliability and professionalism, making it suitable for financial institutions, healthcare providers, or non-profit organizations. When used in logos, websites, and marketing collateral, it creates a cohesive and memorable brand identity. Pair it with complementary colors and clean typography to reinforce the brand's message and create a lasting impression on customers and stakeholders. Additionally, consider incorporating natural imagery or sustainable practices into the branding to further enhance the company's environmental commitment.