Te Papa Green
General Information about #223D37
The hex color #223D37, also known as Te Papa Green, is a dark, muted shade of green with an earthy undertone. It is named after the Museum of New Zealand Te Papa Tongarewa and evokes a sense of nature, stability, and calmness. In the RGB color model, it is composed of 13.33% red, 24.31% green, and 21.57% blue. Its CMYK values are 0.45, 0, 0.11, and 0.76. This color is often associated with environmental themes and can be effectively used to create a sophisticated and grounding atmosphere in various design applications. Its subtle nature allows it to be versatile, pairing well with both warm and cool color palettes.
The hex color #223D37, also known as Te Papa Green, presents some accessibility considerations for web design. Its relatively low luminance can cause issues with contrast, particularly when used as text against a white or light-colored background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #223D37 for text, it's crucial to ensure that the background color provides sufficient contrast to meet these guidelines. Tools like contrast checkers can help evaluate the color pairing. For users with visual impairments, including those with low vision or color blindness, poor contrast can make text illegible. Therefore, it's generally advisable to use #223D37 sparingly for text and to opt for lighter background colors to enhance readability. Alternatively, consider using it for decorative elements or backgrounds with lighter text to maintain accessibility.
Shades
Digital Color Formats
Alternative colors
- #3e544f
A lighter shade of green that provides better contrast against white backgrounds, improving readability and accessibility for users with visual impairments.
- #4a4a4a
A neutral gray that can be used for backgrounds or text, offering a more subtle and accessible alternative to darker greens.
- #4caf50
A brighter green that can be used as an accent color to draw attention to specific elements on a page, while maintaining sufficient contrast.
Applications
Website Design for Eco-Friendly Brands
In web design, Te Papa Green can be used to create a calming and natural aesthetic. It's well-suited for websites related to environmental conservation, organic products, or nature-themed content. The color can be applied to backgrounds, headers, or decorative elements to evoke a sense of tranquility and stability. When using it for backgrounds, ensure the text color provides sufficient contrast to maintain readability and accessibility. It's also useful for highlighting call-to-action buttons in a way that doesn't feel overly aggressive, guiding users through the website with ease.
Interior Design: Creating a Biophilic Space
In interior design, #223D37 can be used as an accent color in rooms to create a nature-inspired or biophilic design. It works well in spaces where you want to promote relaxation and a connection to the outdoors, such as living rooms or bedrooms. Consider using it for accent walls, upholstery, or decorative accessories like cushions and throws. Complement it with natural materials like wood and stone to enhance the natural feel. The subdued nature of the color ensures it does not overpower the space, maintaining a balanced and harmonious environment.
Fashion Design: Earthy and Sophisticated Apparel
In fashion, #223D37 can be used as a sophisticated and understated color for clothing and accessories. It’s a versatile color that can be paired with both warm and cool tones, making it suitable for various seasons. For example, a dress or jacket in this color can be accessorized with gold or copper jewelry for a touch of elegance. It also works well in casual wear, such as sweaters or trousers, providing a subtle alternative to traditional neutral colors. The earthy tone can be particularly effective in creating outfits that evoke a sense of calm and groundedness.