Te Papa Green
General Information
The hexadecimal color #223B3A, known as Te Papa Green, is a dark, muted shade of green. It is composed of 13.33% red, 23.14% green, and 22.75% blue. In the RGB color space, it has the numerical values (34, 59, 58). In the CMYK color model, it is comprised of 42.37% cyan, 0% magenta, 2.03% yellow, and 76.86% black. This color is often associated with nature, growth, and tranquility. Its subdued nature makes it suitable for applications where a subtle, sophisticated touch is desired, rather than a vibrant, attention-grabbing hue. Te Papa Green can evoke feelings of calmness and stability, making it suitable in designs that aim to communicate a sense of reliability and peace.
The hex color #223B3A, also known as Te Papa Green, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value (dark color) means that it requires light-colored text to ensure sufficient contrast for readability. According to WCAG (Web Content Accessibility Guidelines) standards, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text against its background. When using #223B3A, it is essential to test the color contrast with tools to ensure it meets these guidelines. Insufficient contrast can make content difficult or impossible for some users to perceive. Proper evaluation and adjustments are necessary to create inclusive and accessible designs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Te Papa Green can be utilized for website headers or sidebars to create a nature-inspired aesthetic. Its muted tone makes it suitable as a background color that doesn't distract from the main content, yet adds a touch of sophistication. Furthermore, this shade can be effectively implemented in data visualizations such as charts and graphs, providing a harmonious look when combined with other complementary colors.
Interior Design
In interior design, #223B3A serves well as an accent color in spaces aiming for a calming and organic atmosphere. It can be used on walls in small areas or in textiles such as cushions and curtains. The color creates a cosy and natural feeling when combined with wooden elements and plants.
Branding
This color works excellently in branding for eco-friendly and sustainable businesses. It is easy to use in logotypes, business cards and websites and creates a feeling of nature and sustainability.