Te Papa Green

General Information about Te Papa Green

The hexadecimal color code #223B38, also known as Te Papa Green, is a dark shade of green with subtle earthy undertones. It is composed of 13.3% red, 23.1% green, and 21.9% blue. In the RGB color model, this translates to (34, 59, 56). Te Papa Green evokes a sense of nature, tranquility, and sophistication. It's often associated with environmental awareness and sustainability, making it a popular choice for brands and designs aiming to convey a connection to the natural world. This color can be used to create a calming and balanced aesthetic, particularly when paired with complementary colors or neutral tones. In web design, it's important to consider accessibility guidelines to ensure readability and contrast for all users.

The color #223B38, also known as Te Papa Green, presents some accessibility challenges due to its relatively low contrast. When used as text on a white background, it may not meet WCAG (Web Content Accessibility Guidelines) standards for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Therefore, when incorporating this color into web design, it's crucial to pair it with lighter background colors or use it for larger text elements to enhance readability. Providing sufficient contrast ensures that content is accessible to a wider audience, including those with low vision or color blindness. Consider using tools like contrast checkers to verify compliance with accessibility standards. Alternative color combinations should be explored to balance aesthetics with usability, prioritizing a positive user experience.

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Digital Color Formats

Alternative colors

Applications

• Website Design for Environmental Organizations

  Te Papa Green can be used as a primary color in websites related to nature, sustainability, or environmental conservation. It evokes a sense of tranquility and harmony with the natural world, making it suitable for businesses or organizations focused on ecological initiatives. The color can be incorporated into website backgrounds, headings, and accent elements to create a visually appealing and cohesive design that resonates with the brand's message. For instance, you can use it for the header of the website, the main call to action button, or the background of a testimonial section.

• Interior Design for Relaxation Spaces

  In interior design, #223B38 can be applied as an accent wall color in living rooms or bedrooms to create a calming and relaxing atmosphere. It pairs well with natural materials like wood and stone, complementing the organic aesthetic. The color can also be used for furniture upholstery or decorative elements, such as throw pillows and curtains, to introduce a touch of nature into the space. To balance the darkness of the color, use lighter shades of green, beige, or white for other walls, ceilings, and floors.

• Eco-Friendly Branding

  Te Papa Green can be used for branding for a new eco-friendly product line. The color will create a natural and calming image. It can be used on product packaging and marketing materials to signal a commitment to sustainability and environmental responsibility. The color can also be incorporated into the logo design to create a memorable visual identity that resonates with the target audience. This will help build trust between the company and the consumer.

Complementary color

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