Te Papa Green
General Information about Te Papa Green
The hexadecimal color code #223A3B, also known as Te Papa Green, is a dark shade of green-cyan. It is composed of 13.33% red, 22.75% green and 23.14% blue. In the RGB color model, #223A3B consists of 13.33% red, 22.75% green and 23.14% blue. In a CMYK color space, the composition is 42% Cyan, 2% Magenta, 0% Yellow, and 77% Black. The color is named after the Museum of New Zealand Te Papa Tongarewa, likely reflecting the museum's connection to natural history or its use of similar colors in its branding or exhibits. Colors such as #223A3B are often associated with nature, tranquility, and stability. It is well-suited for designs that aim to evoke a sense of calmness or environmental awareness.
The color #223A3B, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance can create insufficient contrast against lighter backgrounds, potentially making text or interface elements difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #223A3B for text, it's crucial to pair it with a very light color to meet these contrast requirements. Similarly, when using it as a background color, ensure that the foreground elements have adequate contrast. Tools like WebAIM's contrast checker can be invaluable in verifying compliance. Furthermore, consider providing alternative color schemes to cater to users with specific visual preferences or needs. Avoid using color alone to convey important information; supplement color cues with text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #344e4f
A slightly lighter shade of green that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #1a2b2c
A darker shade that can be used for text on lighter backgrounds, providing enhanced readability.
- #808080
A neutral grey, an accessible alternative for backgrounds and text
Applications
Environmental Websites
Te Papa Green is ideal for websites or applications focused on environmental themes, natural resources, or outdoor activities. It evokes a sense of nature, tranquility, and sustainability. It can be used for website backgrounds, icons, and graphic elements. Its muted tone also makes it suitable for data visualization where subtle color variations are needed to distinguish different categories. Ensure sufficient contrast with text elements for readability.
Eco-Friendly Branding
This color lends itself well to branding materials for eco-friendly products or services. It conveys a sense of responsibility and connection to nature. It can be incorporated into logos, packaging, and marketing collateral. The color's understated elegance makes it suitable for brands aiming for a sophisticated yet natural image. When using it for print materials, ensure the color is accurately reproduced across different printing processes.
Interior Design
Te Papa Green can create a calming and sophisticated atmosphere in interior design. It can be used as an accent color in living rooms, bedrooms, or home offices. It pairs well with natural materials like wood and stone, enhancing the connection to the outdoors. Consider using it for walls, furniture, or decorative accessories. Its muted tone makes it a versatile choice for creating both modern and traditional styles. To provide a balanced appearance, use complementary colors.