Te Papa Green
General Information about Te Papa Green
The hexadecimal color #223844, also known as Te Papa Green, is a dark, muted shade of green with subtle hints of blue. It is named after the Museum of New Zealand Te Papa Tongarewa, reflecting a connection to natural landscapes and cultural heritage. In the RGB color model, #223844 consists of 13.33% red, 21.96% green, and 26.67% blue. This composition gives it a cool and calming effect, making it suitable for designs that aim to evoke feelings of serenity and stability. The color is often associated with nature, growth, and harmony, making it a versatile choice for various applications, from web design to branding. Its understated elegance allows it to be paired with a wide range of other colors, from neutrals to brighter accents, depending on the desired effect.
The hex color #223844, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it is essential to ensure that text and other foreground elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like online contrast checkers can help determine if the color combination passes accessibility thresholds. Due to its dark nature, lighter colors like white, yellow, or bright green should be used for text to ensure readability. Careful consideration of font size, weight, and spacing can further enhance legibility. Additionally, providing alternative visual cues, such as underlines or icons, for interactive elements can improve accessibility for users with color vision deficiencies. Testing with different color vision simulation tools is advisable to verify the design's effectiveness across various users.
Shades
Digital Color Formats
Alternative colors
- #334d5c
A slightly lighter shade of green, providing better contrast when used as a background with dark text.
- #333333
A neutral grey that can be used as a background color that can be used to provide sufficient contrast to dark text.
- #2e5266
A brighter, more vibrant green that provides a visual pop while still maintaining a natural feel.
Applications
Website Design
Te Papa Green is suitable for creating a sophisticated and calming atmosphere in website designs. It can be used for headers, footers, and other background elements to provide a sense of stability and trust. This color works well with minimalist designs and can be paired with neutral colors like white, gray, or beige to create a clean and professional look. It is particularly effective for websites related to nature, sustainability, or health and wellness.
Interior Design
In interior design, Te Papa Green can be used to create a relaxing and natural ambiance. It can be applied to walls, furniture, or accent pieces to bring a touch of the outdoors inside. This color is particularly well-suited for bedrooms, living rooms, or home offices where a sense of calm and focus is desired. It pairs well with natural materials like wood, stone, and linen. Consider using it as an accent color in cushions or rugs to add depth and character to a space.
Branding
Te Papa Green can be used to evoke a sense of grounded elegance and subtle luxury. It's a perfect choice for branding related to eco-friendly products, organic food, or wellness services, suggesting stability and reliability. In logos, it works well combined with earthy browns or light creams. Marketing materials such as brochures and websites can feature this color to reinforce a brand's commitment to sustainability and natural solutions, creating a consistent and trustworthy brand image.