Te Papa Green
General Information about Te Papa Green
The hexadecimal color #22383F, often referred to as Te Papa Green, is a dark, muted shade of green with a slight blue undertone. It evokes a sense of nature, tranquility, and sophistication. This color is composed of 13.33% red, 21.96% green, and 24.71% blue. In the RGB color space, it represents a relatively low intensity, contributing to its subdued appearance. Te Papa Green derives its name from its resemblance to the colors found in natural landscapes and environments. It's a versatile color that can be used in various design contexts, from web design to interior decoration, to create a calming and grounding effect. Its CMYK values are C:46, M:11, Y:0, K:75. Te Papa Green can promote a feeling of sophistication and calmness.
The hex color #22383F, also known as Te Papa Green, presents some accessibility challenges, primarily related to color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet AA conformance. For AAA conformance, these ratios increase to 7:1 and 4.5:1, respectively. Given its relatively dark nature, #22383F might not provide adequate contrast on lighter backgrounds like white or pale yellow, potentially making content difficult to read for users with visual impairments. Testing the color combination with accessibility tools is essential to verify compliance and ensure readability. Consider using a lighter color for text on a #22383F background, or vice versa, to improve accessibility. Also, provide alternative cues besides color to convey information.
Shades
Digital Color Formats
Alternative colors
- #344e41
A slightly lighter green that provides better contrast against both light and dark backgrounds, making it more versatile for text and UI elements.
- #435a60
A more desaturated green, offering a softer and more neutral appearance while maintaining readability.
- #3a506b
A lighter and brighter shade which provides better accessibility for users with visual impairments when used as a background color for text.
Applications
Website Headers and Footers
Te Papa Green (#22383F) is an excellent choice for website headers and footers, providing a sophisticated and calming presence. It pairs well with neutral colors like white, gray, and beige, creating a professional and trustworthy feel. Its subdued nature makes it suitable for websites in the environmental, conservation, or tourism industries, conveying a sense of stability and reliability. It is also an appropriate color for sidebars and navigation menus, helping to guide users through the website's content without being overly distracting. Also, the dark green can be a good background color for call-to-action buttons.
Interior Design Accent
In interior design, Te Papa Green (#22383F) can be used as an accent color to create a sense of tranquility and connection to nature. It works well in living rooms and bedrooms, especially when paired with natural materials like wood and stone. This shade can be used for walls, furniture, or decorative accessories, adding a touch of sophistication and calmness to the space. Consider using it for cushions, throws, or artwork to create a harmonious and inviting atmosphere. It will be most effective when balanced with lighter shades to keep the space from feeling too dark.
Branding Materials
Te Papa Green (#22383F) can be effectively used in branding materials for companies seeking to convey a sense of stability, reliability, and environmental consciousness. Its subtle and sophisticated nature makes it suitable for logos, business cards, and marketing collateral. It pairs well with other earthy tones and neutral colors, creating a cohesive and professional brand identity. The color is particularly appropriate for businesses in the fields of sustainability, conservation, finance, or healthcare, building trust and credibility with customers and stakeholders.