Mallard
General Information about #22371B
The hex color #22371B, also known as Mallard, is a dark shade of green. It is composed of 13.33% red, 21.57% green, and 10.59% blue. In the RGB color model, it has the values (34, 55, 27). In the CMYK color model, its values are 0.38, 0.00, 0.51, 0.78. This color is often associated with nature, earthiness, and a sense of calm. It is less vibrant than brighter greens, offering a more subdued and sophisticated feel. Its hexadecimal format makes it easily usable in web design and other digital applications. The color's relative darkness means it's generally best used with lighter colors for contrast, especially when used for text or important visual elements.
The color #22371B, also known as Mallard, presents specific accessibility considerations for web design. Its relatively low luminance necessitates careful pairing with contrasting colors to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When using #22371B for text, a light background color is crucial. Conversely, if #22371B is used as a background, light text should be used. Tools for checking color contrast ratios can assist designers in verifying compliance. It's also vital to avoid relying solely on color to convey information; use text labels or other visual cues to enhance accessibility for colorblind users.
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Applications
Web Design for Nature-Themed Sites
In web design, #22371B can be used to create a natural and earthy theme. It's suitable for websites related to environmental conservation, organic products, or outdoor activities. For example, a website for a hiking gear company could use #22371B as a primary color for backgrounds or banners, paired with lighter greens or browns for a cohesive look. The color evokes a sense of tranquility and reliability, making it effective for establishing trust with visitors. Using this color sparingly ensures a professional and appealing design.
Interior Design and Fashion
#22371B is an excellent choice for interior design, particularly in spaces where a calming and organic atmosphere is desired. It can be used as an accent wall color in living rooms or bedrooms, complemented by natural wood tones and indoor plants. The color brings a touch of the outdoors inside, creating a serene and relaxing environment. In fashion, #22371B can be used as a base color for outfits, paired with neutral shades or brighter accents for a balanced and sophisticated look.
Branding and Marketing
In the realm of branding and marketing, #22371B can be strategically used to convey a sense of environmental responsibility, trustworthiness and reliability. This color palette evokes nature, growth, and stability. It is well-suited to logos, packaging or website design for companies that are dedicated to sustainable practices or offer eco-friendly products. When integrating this color into branding materials, it is useful to use it sparingly, so that it exudes elegance and refinement.