Persian Blue
General Information about Persian Blue
The color #222DB4, commonly known as Persian Blue, is a dark shade of blue residing in the blue-violet segment of the color spectrum. Its hexadecimal representation consists of 22 for red, 2D for green, and B4 for blue. This color is often associated with depth, stability, and sophistication. In color psychology, blue typically evokes feelings of calmness, trust, and intelligence. Persian Blue, with its darker tone, can also suggest authority and formality. It is frequently used in corporate branding and designs where these qualities are desired. Historically, blue pigments were derived from rare minerals, making them valuable and symbolic of importance. This historical association contributes to the color's perception of prestige and elegance.
The color #222DB4, also known as Persian Blue, presents some accessibility challenges, especially concerning color contrast. When using this color for text or interactive elements, it is crucial to ensure sufficient contrast against the background. According to WCAG (Web Content Accessibility Guidelines), the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Given the darkness of Persian Blue, it's best paired with very light colors like white (#FFFFFF) or pale yellows to meet these standards. Tools like contrast checkers can help verify compliance. Avoid using #222DB4 for small text or crucial UI elements on dark backgrounds, as this can severely impact readability and usability for users with visual impairments. Providing alternative styling options, such as high-contrast themes, can further enhance accessibility. Also, consider the impact on users with color blindness; supplementary cues beyond color alone may be necessary to convey information effectively.
Shades
Digital Color Formats
Alternative colors
- #6699cc
A lighter shade of blue that provides better contrast against white backgrounds, making it suitable for text and user interface elements.
- #3366ff
A more vibrant blue that can be used as an accent color to draw attention to specific elements on a webpage.
- #a8d0e6
A softer blue that provides a calming feel, ideal for background colors or subtle design elements.
Applications
Corporate Branding
Persian Blue can be used as a primary brand color to convey trust, stability, and intelligence. It's particularly effective for companies in the technology, finance, or healthcare industries. When incorporating it into a branding strategy, it can be paired with neutral tones like gray or white to create a professional and sophisticated look. This color could also be used in logos, websites, and marketing materials to establish brand recognition and reinforce the company's values.
User Interface Design
In user interface design, Persian Blue can serve as an accent color for buttons, links, and other interactive elements. Its distinct shade helps these elements stand out from the background, improving user experience and navigation. When using it in UI, ensure adequate contrast with surrounding colors to maintain accessibility and readability. To keep a visually appealing design, pair Persian Blue with lighter shades of gray or white, providing a clean and modern aesthetic.
Fashion Design
Persian Blue can be a stylish choice for clothing, especially in formal or business attire. It evokes feelings of sophistication and confidence, making it appropriate for suits, dresses, or accessories. When incorporating it into a wardrobe, consider pairing it with neutral colors like black, white, or gray for a classic look. For a bolder statement, it can be combined with complementary colors like orange or yellow in smaller doses.