Karaka
General Information about Karaka (#22180A)
The color #22180A, commonly known as Karaka, is a very dark shade of brown. It is characterized by its low saturation and luminance, which gives it a subdued and earthy appearance. The hexadecimal color code #22180A is composed of 13.33% red, 9.41% green, and 3.92% blue. In the RGB color space, it is represented as (34, 24, 10). Karaka gets its name from the Karaka tree which is native to New Zealand. This color is often associated with nature, stability, and grounding due to its resemblance to soil and wood. It is frequently used in design contexts where a sense of warmth and reliability is desired, though it's crucial to use it carefully due to its darkness.
The hex color #22180A, also known as Karaka, presents significant accessibility challenges due to its low luminance. Its dark nature results in very low contrast against lighter backgrounds, which can make text or interface elements difficult to read for users, especially those with visual impairments. Web Content Accessibility Guidelines (WCAG) emphasize the importance of sufficient contrast ratios, typically 4.5:1 for standard text and 3:1 for large text, to ensure readability. When using #22180A, it is crucial to pair it with a very light color for text or interactive elements. Consider using contrast checking tools to verify compliance with accessibility standards. Avoid using this color for essential information or interactive components without careful consideration of contrast. Offering alternative high-contrast themes can also improve the user experience for those with visual sensitivities.
Shades
Digital Color Formats
Alternative colors
- #33291b
A slightly lighter brown provides better contrast while maintaining a similar earthy tone.
- #f5f5dc
A desaturated beige offers a neutral background that complements the original color without clashing.
- #443a2c
For better readability, a lighter shade of brown offers more contrast against white backgrounds.
Applications
Web Design and Branding
In web design, Karaka (#22180A) can be used as a subtle background for sections that need to evoke a sense of warmth and earthiness, such as a footer or a sidebar. It pairs well with lighter, contrasting colors for text and interactive elements to ensure readability and accessibility. In branding, Karaka can be employed to represent reliability, stability, and a connection to nature, making it suitable for companies in the agriculture, eco-tourism, or artisanal goods industries. Consider using it sparingly to avoid overwhelming the user with its darkness.
Interior Design
In interior design, #22180A can be used as an accent color for walls, furniture, or decorative elements in rooms designed to feel cozy and inviting. It can create a grounding effect when paired with lighter, brighter colors for a balanced and harmonious space. For example, consider using it for a feature wall in a living room or as the color of throw pillows on a light-colored sofa. This color also works well in studies or libraries to create a sense of sophistication and comfort.
Fashion
In fashion, Karaka (#22180A) can be utilized in accessories like belts, shoes, or handbags to add a touch of earthiness to an outfit. It can also be incorporated into clothing items such as jackets or trousers for a subtle yet sophisticated look. This color is particularly well-suited for autumn and winter collections, providing a sense of warmth and grounding. It pairs beautifully with other natural tones like creams, olives, and rusts, as well as bolder colors like teal or mustard for a striking contrast.