Jacaranda
General Information
The hexadecimal color #220D27, often referred to as Jacaranda due to its resemblance to the flowers of the Jacaranda tree, is a deep, muted shade of purple. In the RGB color model, it is composed of 13.33% red, 5.1% green, and 15.29% blue. Its CMYK values are 0.13, 0.67, 0.00, 0.85, meaning it requires a significant amount of cyan and magenta to produce. This color evokes feelings of sophistication, mystery, and luxury. Due to its dark nature, it is often used sparingly in design, typically as an accent color or in backgrounds where it can provide depth and richness. It is important to consider accessibility when using this color, especially in text, to ensure sufficient contrast for readability.
The color #220D27, also known as Jacaranda, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 2.6 cd/m² falls far short of the WCAG's recommended contrast ratios. This means that text rendered in white or lighter colors against a #220D27 background, or vice versa, would likely fail contrast checks, making it difficult for users with low vision to read. To improve accessibility, consider using lighter shades of purple or incorporating complementary colors that provide sufficient contrast. Tools like contrast checkers can help determine whether the color combination meets accessibility standards, ensuring content is usable for a wider audience. Adjusting the color's lightness or saturation, or pairing it with brighter accent colors, can greatly enhance readability and user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
In web design, Jacaranda (#220D27) can be incorporated as a background for website sections aiming for a sophisticated and elegant look. Consider using it sparingly, perhaps in headers or footers, combined with lighter text for readability. For interactive elements, ensure sufficient contrast to meet accessibility standards. Additionally, it can serve as a secondary color in a palette dominated by neutral tones, adding a touch of richness without overwhelming the design. This color works well when the objective is to evoke a sense of luxury and mystery.
Fashion and Beauty
In the realm of fashion and beauty, Jacaranda can be a striking choice for evening wear or accessories. Its deep purple hue complements a variety of skin tones and can be paired with metallic accents or lighter shades of lavender for contrast. In makeup, it can be used for eyeshadow or eyeliner to create a dramatic, eye-catching look. When used as a primary color in an outfit, balance it with neutral elements to avoid overpowering the overall aesthetic. The color conveys a sense of sophistication and individuality.
Interior Design
When it comes to interior design, Jacaranda can serve as an accent color in rooms designed for relaxation and contemplation, such as bedrooms or studies. It can be used for throw pillows, artwork, or a feature wall to add depth and character to the space. Combining it with lighter, neutral colors like cream or beige creates a balanced and inviting atmosphere. Avoid using it in large quantities in areas where activity and energy are desired, as its darker shade can make a room feel smaller and more subdued. Employing it thoughtfully can create a sense of opulence and tranquility.