Jacaranda
General Information
The hexadecimal color code #220B23 represents a dark, muted shade of purple, often referred to as Jacaranda. This color is composed of 13.33% red, 4.31% green, and 13.73% blue. In the RGB color model, it has the values (34, 11, 35). Jacaranda is often associated with creativity, mystery, and sophistication. Its deep hue can evoke feelings of calmness and introspection, making it a popular choice in various design applications. The color derives its name from the Jacaranda tree, known for its beautiful purple flowers, capturing the essence of its rich and enchanting shade.
The contrast ratio of #220B23 with white text is approximately 9.3:1, which provides excellent readability and meets WCAG AAA standards. However, when used with black text, the contrast ratio is only 2.3:1, which is below the recommended minimum of 4.5:1 for normal-sized text and 3:1 for large text. Therefore, it's crucial to use #220B23 judiciously, particularly against dark backgrounds. Pairing it with lighter shades or tints can improve accessibility. Ensure sufficient contrast to accommodate users with visual impairments. Also, avoid using color alone to convey important information; supplement with text or other visual cues.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jacaranda (#220B23) can be used to create a sophisticated and mysterious ambiance. Its deep, rich tone is suitable for headers, footers, or accent elements on websites targeting luxury brands, creative agencies, or artistic portfolios. This color evokes feelings of elegance and can be paired with lighter, contrasting colors to draw attention to key information or calls to action. When used sparingly, it adds depth and richness to the overall design, making a memorable impact on visitors.
Beauty and Cosmetics
In the beauty industry, Jacaranda (#220B23) is an excellent choice for packaging designs that aim to convey sophistication and luxury. Its rich purple hue evokes feelings of mystery and elegance, making it perfect for high-end skincare products, perfumes, or cosmetics. The color can also be used in eyeshadows, lipsticks, or nail polishes to create dramatic and alluring looks. When combined with gold or silver accents, it enhances the overall sense of opulence and sophistication, attracting customers seeking premium beauty experiences.
Interior Design
In interior design, Jacaranda (#220B23) can be incorporated as an accent color to bring a touch of luxury and drama to a space. It's particularly effective in bedrooms, living rooms, or studies where a sense of relaxation and contemplation is desired. You might use it for throw pillows, curtains, or a statement wall to add depth and richness to the overall design. When paired with neutral colors such as gray, beige, or white, it creates a harmonious balance that is both inviting and sophisticated. Metallic accents, like brass or copper, can further enhance the color's luxurious appeal.