Kilamanjaro
General Information about #220A0A
The hexadecimal color code #220A0A represents a very dark shade of brown, often referred to as Kilimanjaro. It is composed of 13.33% red, 3.92% green, and 3.92% blue. In the RGB color model, it is defined as (34, 10, 10). This color resides closer to the red end of the spectrum and has very low saturation and brightness values. It is generally perceived as a muted, deep tone that evokes feelings of warmth and earthiness. The color is more frequently used as a grounding tone rather than a focal point, lending sophistication to designs when paired correctly with lighter and more vibrant hues.
The color #220A0A, also known as Kilimanjaro, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value necessitates careful consideration of contrast ratios when used as either a text or background color. To ensure readability and usability, it is crucial to pair this color with significantly lighter hues. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG 2.1 AA guidelines. For AA compliance, even higher contrast ratios may be needed. When using this color for interactive elements like buttons or links, providing additional visual cues such as underlines or borders becomes essential to compensate for the low contrast. Thorough testing with assistive technologies like screen readers and color contrast analyzers is crucial to validate accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, #220A0A can be utilized sparingly for background accents or subtle visual elements where high contrast isn't critical. It can evoke a sense of warmth and earthiness, making it suitable for websites related to nature, rustic themes, or vintage aesthetics. This color can be part of a larger palette to create a sophisticated and grounded look. However, careful selection of contrasting text colors and interactive elements is essential to ensure accessibility. Consider using it for decorative borders, minor graphical details, or as a subtle overlay on images to add depth and richness.
Interior and Fashion Accents
In interior design, #220A0A can serve as a grounding color in a room, particularly in elements like dark wood furniture, leather accents, or as an accent wall color. It brings a sense of sophistication and warmth, often complementing lighter, neutral tones. It works well in spaces designed for relaxation and contemplation, like libraries or studies. Consider pairing it with metallic accents like gold or brass to enhance its richness and depth. In fashion, it can be used in leather goods like boots and jackets, adding a touch of timeless style.
Branding and Corporate Identity
Kilamanjaro (#220A0A) can be used in branding strategies to convey a sense of reliability, tradition, and sophistication. It is particularly effective for brands looking to establish a strong, stable presence. The color evokes feelings of earthiness and warmth, making it suitable for brands associated with natural products, artisanal goods, or heritage industries. Using this color in logos, packaging, or marketing materials can help create a brand identity that resonates with customers seeking authenticity and quality.