Jacaranda
General Information about #220328
The hexadecimal color code #220328, commonly referred to as Jacaranda, represents a dark and muted shade of purple. It is composed of 13.33% red, 1.18% green, and 15.69% blue. In the RGB color space, it has values of R:34, G:3, and B:40. In the CMYK color space, its composition is 15% cyan, 92.5% magenta, 0% yellow, and 84.3% black. Jacaranda derives its name from the Jacaranda tree, which is known for its vibrant purple flowers. This color evokes feelings of mystery, luxury, and sophistication. It is often used in design to create a sense of depth and elegance, particularly in contexts where a dark, rich color is desired. However, its low luminance requires careful consideration of contrast ratios for accessibility purposes.
The hex color #220328, also known as Jacaranda, presents significant accessibility challenges, particularly in text-based applications. Its low luminance value results in very poor contrast against typical light backgrounds like white or pale yellow. This lack of contrast makes text rendered in this color difficult to read for users with visual impairments, including those with low vision or color blindness. To ensure inclusivity, it is crucial to pair #220328 with extremely light colors or to use it sparingly for decorative elements rather than essential content. Employing tools that assess color contrast ratios is highly recommended to verify compliance with accessibility standards such as WCAG. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is generally advised. Consider alternative, lighter shades or using a contrasting border or text shadow to improve readability against various backgrounds.
Shades
Digital Color Formats
Alternative colors
- #331a3a
A slightly lighter shade that maintains a similar aesthetic while improving contrast against light backgrounds.
- #281329
A desaturated variant that provides a softer, more muted feel, potentially enhancing readability.
- #03221d
A complementary color that provides a visual contrast to the main color.
Applications
Web Design Accent
In web design, #220328 can be employed as an accent color for headers, borders, or background elements to add depth and sophistication. However, it should be used cautiously for text due to accessibility concerns. For instance, it can serve as a subtle background for a call-to-action button when paired with white text, ensuring sufficient contrast. It can also be incorporated into website branding to evoke feelings of luxury and elegance. Furthermore, it can be used in charts and graphs to represent data points, but alternative colors should be used for labels and axes to maintain readability.
Beauty and Cosmetics
In the beauty industry, #220328 can be a statement color in eyeshadow palettes, lipsticks, and nail polishes. It can be used to create a dramatic, evening look, lending an air of mystery and sophistication. For eyeshadow, it can be blended with lighter shades to add depth and dimension to the eyes. As a lipstick color, it suits those who prefer bold, unconventional shades. In nail art, it can be combined with metallic accents or glitter for an eye-catching design. It is often chosen for its ability to project confidence and individuality.
Interior Design Accent
In interior design, #220328 can create a dramatic and luxurious atmosphere when used thoughtfully. It is often chosen for accent walls in bedrooms or living rooms, paired with lighter neutrals to balance the intensity. It works well with metallic accents like gold or silver to enhance its richness. Textiles such as velvet or silk in this shade can add a touch of opulence to furniture. Consider using it in smaller doses, such as for decorative pillows or artwork, to avoid overwhelming the space. This color is perfect for creating a sophisticated, moody ambiance.