Jacaranda
General Information about Jacaranda
Jacaranda, represented by the hex code #22001C, is a dark, muted shade of purple, often associated with luxury, mystery, and sophistication. The name "Jacaranda" refers to a genus of flowering plants with vibrant purple blooms, inspiring the color's rich hue. In the RGB color model, #22001C is composed of 13.33% red, 0% green, and 11% blue. This combination results in a deep, complex color that evokes a sense of depth and elegance. Jacaranda is often used in design to add a touch of drama without being overly bright or loud, making it suitable for backgrounds, accents, and sophisticated visual elements. In comparison to other purples, Jacaranda is significantly darker and more muted than shades like lavender or violet. It is a color that blends the depth of dark purples with a tint of red, creating a unique and compelling aesthetic.
The color #22001C, a deep, muted purple, presents significant accessibility challenges, especially when used for text or interactive elements. Its low luminance of 2 and contrast ratio of 2.16:1 against white fall far short of WCAG guidelines. This means that users with visual impairments, including those with low vision or color blindness, will likely struggle to distinguish content using this color from its background. To improve accessibility, consider using #22001C sparingly for decorative purposes only. When it is used for text, a very light color such as #FFFFFF, or a light-tinted neutral color like #E0E0E0 for the background is necessary to ensure readability. Otherwise, use a much lighter shade of purple or a completely different, higher-contrast color palette for important content.
Shades
Digital Color Formats
Alternative colors
- #440038
A slightly brighter purple that maintains a similar aesthetic but offers improved contrast.
- #663399
A lighter lavender shade for better readability and accessibility, suitable for backgrounds or less critical text.
- #8B008B
A more saturated magenta, which will increase visibility and allow for higher accessible contrast ratios against light backgrounds.
Applications
Web Design Accent
In web design, Jacaranda (#22001C) can be used as an accent color to add depth and sophistication to a website's palette. Because of its dark nature, it is best used sparingly as background for light text in hero sections or within design elements where contrast is carefully managed. In user interface design, this color can denote elements such as inactive buttons, secondary navigation items, or subtle visual dividers, adding a touch of elegance without overpowering the overall design. Due to its poor accessibility, it shouldn't be used on data visualizations or other essential elements that require accurate data-reading.
Interior Design Accent
Within the realm of interior design, Jacaranda can evoke a sense of luxury and tranquility. It's well-suited for creating an intimate atmosphere in spaces like bedrooms or reading nooks. It can be used on accent walls or in decor elements such as throw pillows, rugs, or artwork. When paired with lighter hues like cream, beige, or light gray, Jacaranda brings a touch of drama without darkening the space completely. Complementary colors like soft greens and golds can enhance the richness of this deep purple, creating a balanced and visually appealing environment.
Fashion and Beauty
In the fashion industry, Jacaranda can be incorporated into clothing designs to imbue a sense of mystery and sophistication. It works well for evening wear, formal dresses, and elegant accessories such as scarves or handbags. This color is particularly flattering when used in velvet or silk fabrics, enhancing its luxurious appearance. When styling with Jacaranda, consider pairing it with metallic accents such as gold or silver jewelry to add a touch of glamour, or combine it with neutral tones to create a balanced and refined look. In beauty, Jacaranda inspired shades can be utilized in eyeshadow palettes and lipsticks for deep, vampy looks.