Te Papa Green

General Information about Te Papa Green

The hex color code #213945, also known as Te Papa Green, is a dark, muted shade of green-blue. It is named after the Museum of New Zealand Te Papa Tongarewa and evokes a sense of nature, stability, and sophistication. In the RGB color model, #213945 is composed of 12.94% red, 22.35% green, and 27.06% blue. In the CMYK color model, it is composed of 52.2% cyan, 17.3% magenta, 0% yellow, and 72.9% black. This color is often associated with reliability, growth, and environmental awareness, making it a versatile choice for various design applications, including branding, web design, and interior decorating. Its subdued nature allows it to blend well with other colors while still retaining a distinctive character.

The hex color #213945, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When using this color for text, it's crucial to ensure sufficient contrast against the background to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Due to its relative darkness, #213945 works best with light-colored text or as a background for lighter elements. Avoid pairing it with other dark colors, as this can make content difficult to read for users with visual impairments. Consider providing alternative color schemes for users who may need them.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Headers and Navigation

  In web design, #213945 can be used for website headers or navigation bars to create a sophisticated and calming atmosphere. It pairs well with neutral color palettes and can be complemented by lighter shades of green or contrasting colors like yellow or orange for call-to-action buttons. This color is especially effective for websites related to nature, sustainability, or corporate professionalism, providing a grounded and trustworthy feel. Use it sparingly to maintain a balanced visual hierarchy and ensure readability.

• Interior Design - Accent Walls

  In interior design, Te Papa Green, can be applied to walls or furniture to create a natural and earthy ambiance. Consider using it in living rooms or bedrooms, complemented by wooden accents and plants to enhance the connection with nature. It can also be used in smaller doses in bathrooms or kitchens as an accent color, paired with brighter hues to avoid overwhelming the space. Fabrics with textures like linen or wool will enhance the natural feel of this color.

• Marketing Materials

  For creating marketing materials, #213945 provides a professional yet approachable feel. It can be used in backgrounds or as a text color (with sufficient contrast) in brochures, flyers, and social media graphics. Paired with clean typography and high-quality imagery, it conveys a sense of trust and reliability. Consider using it for brands focused on sustainability, health, or corporate responsibility.

Complementary color

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