Shark
General Information about #212B30
The hexadecimal color code #212B30, commonly known as 'Shark,' represents a dark, desaturated shade of gray. In the RGB color model, it is composed of 13% red, 17.3% green, and 18.8% blue. This combination results in a muted, almost black hue, often perceived as sophisticated and understated. The color is frequently used in design to convey a sense of neutrality, modernity, or seriousness. Due to its low brightness, it's essential to pair it with lighter colors to ensure readability and visual balance. The color evokes feelings of calmness, stability, and professionalism, making it a popular choice in corporate branding and minimalist designs. Because it's a dark color it makes a perfect base color, which makes the bright ones 'pop'.
The color #212B30, also known as Shark, presents some accessibility challenges due to its dark nature. When used as a background color, it requires very light text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Using it for text on a white or very light background is not advisable, as the contrast would be insufficient, making it difficult for users, especially those with visual impairments, to read. Thoughtful consideration of color pairings and contrast ratios is crucial when implementing this color in web design to ensure an inclusive and accessible user experience. Tools like contrast checkers can be invaluable in making these determinations.
Shades
Digital Color Formats
Alternative colors
- #333333
A slightly lighter shade of gray that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #434A54
A neutral gray that provides a softer look and improved readability compared to the darker Shark color.
- #2c3e50
A dark blue-gray alternative with a bit more sophistication and potentially better contrast depending on the context.
Applications
Web Design Backgrounds
In web design, #212B30 can serve as a sophisticated background for headers or footers, especially when paired with lighter text. It provides a sense of depth and elegance, making it suitable for websites aiming for a professional or high-end aesthetic. However, it should be used sparingly and with careful consideration of contrast to ensure readability and accessibility. It can also be effective for creating subtle shadows or borders that add dimension without being overly distracting. Avoid using as primary background to maintain the focus on your main contents.
Interior Design Accent
In interior design, #212B30 can be used as an accent color on walls or furniture to create a modern and calming atmosphere. It pairs well with lighter neutrals and natural wood tones, adding a touch of sophistication without overwhelming the space. It's particularly suitable for bedrooms or living rooms where a sense of tranquility is desired. Consider using it on a feature wall or as a color for decorative pillows and throws to introduce depth and visual interest to the room. Combining it with metallic accents like gold or copper can elevate the overall aesthetic and add a touch of luxury.
Fashion Apparel
In fashion, #212B30 can be used as a neutral base for creating understated yet elegant outfits. It works well as a color for trousers, skirts, or jackets, and can be paired with brighter colors or bold accessories to create a more dynamic look. It's a versatile color that can be dressed up or down, making it suitable for both casual and formal occasions. This shade also makes a good base color for creating corporate uniforms, as it looks professional and serious, but not too boring.