Jacaranda
General Information about Jacaranda (#21031C)
The hex color #21031C, also known as Jacaranda, is a deep, muted shade of purple. In the RGB color model, it is composed of 13% red, 1.18% green, and 11% blue. This particular combination creates a color that is often associated with luxury, sophistication, and mystery. Jacaranda belongs to the purple color family but leans towards the darker end of the spectrum. It is named after the Jacaranda tree, known for its vibrant purple blossoms. This color can evoke feelings of creativity, imagination, and introspection. Its unique blend of red and blue hues gives it a sense of depth and complexity. In design, it can be used to create a sense of drama and elegance.
The color #21031C, also known as Jacaranda, presents certain accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates very light text to ensure readability. According to WCAG guidelines, sufficient contrast ratios are crucial for users with visual impairments. Text with a size of 18pt or 14pt bold needs a contrast ratio of at least 3:1, and normal text needs a contrast ratio of at least 4.5:1. Jacaranda's darkness means lighter shades of grays, whites, or yellows should be considered for foreground elements to meet these standards. In situations where visual information is critical, relying solely on color to convey meaning should be avoided. Providing alternative cues, such as text labels or icons, is good practice to improve accessibility for all users, including those with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #440737
A slightly lighter purple can provide better contrast while maintaining a similar aesthetic.
- #400020
A deeper shade of burgundy offers a sophisticated alternative, providing better readability when used as a background.
- #000000
Using black can provide better readability when used as a background. Also, it is a very common color.
Applications
Web Design
In web design, Jacaranda can be used to create a luxurious and sophisticated feel. It's suitable for websites related to beauty, fashion, or high-end products. Use it sparingly, perhaps as an accent color or for specific design elements like buttons or headers, paired with lighter, neutral colors to ensure readability and balance. The deep hue is effective in creating a sense of depth and richness. It could be used for dark mode interfaces where the goal is to reduce eye strain.
Beauty & Cosmetics
In the beauty industry, Jacaranda can represent elegance and mystery. It can be used in packaging design for cosmetics, particularly for products targeting a sophisticated audience. The color's association with luxury makes it suitable for branding related to skincare, fragrances, and premium makeup lines. Its richness evokes a sense of indulgence and quality. The color can also be found in eye shadow palettes or as a hair color.
Fashion
In fashion, jacaranda can be incorporated into evening wear, accessories, or as a bold accent color in prints. It lends a sense of drama and sophistication to clothing designs. It can be used in velvet fabrics or paired with metallic accents for a glamorous look. The color is particularly well-suited for fall and winter collections, bringing a touch of warmth and elegance to the wardrobe. It can be used in scarfs, gloves or hats.