Chathams Blue
General Information
The hex color #204E78, also known as Chathams Blue, is a dark, muted shade of blue. It belongs to the blue color family and has a calming, sophisticated feel. In the RGB color model, it consists of 12.55% red, 30.59% green, and 47.06% blue. The CMYK values are 73.33% cyan, 34.21% magenta, 0% yellow, and 52.94% black. This color is often associated with trustworthiness, stability, and intelligence, making it a popular choice for corporate branding and website design. It can evoke a sense of professionalism and reliability, contributing to a positive user experience. Its relatively low saturation contributes to a muted and refined appearance.
The color #204E78, also known as Chathams Blue, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 4.5:1, meeting the WCAG AA standard for normal text sizes but falling short for larger text (18pt or 14pt bold) where a 3:1 ratio is required. When used as a background, consider pairing it with lighter shades of gray or off-white to enhance readability. For users with visual impairments, ensuring sufficient contrast is crucial. To improve accessibility, developers could slightly lighten the color or increase the font size and weight of the text displayed on it. Additionally, providing alternative text descriptions for images or icons using this color is beneficial.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #204E78 serves well as a primary color for headers, navigation bars, and call-to-action buttons, lending a sense of trust and professionalism. Its depth also makes it suitable for background elements, particularly when aiming to create a sophisticated or corporate feel. The color can be effectively used in data visualizations to represent significant data points or categories. Consider using it strategically to draw attention to essential elements and enhance user engagement, ensuring that it aligns seamlessly with the overall brand identity and website aesthetics.
Interior Design
In interior design, Chathams Blue can create a calming and sophisticated atmosphere. It works well in bedrooms, studies, or living rooms as an accent wall or for upholstery. Paired with neutral colors like beige or gray, it adds depth and character to the space. It's important to balance the color with lighter elements to prevent the room from feeling too dark or overwhelming. Incorporating natural textures and materials can further enhance the overall aesthetic, creating a cohesive and inviting environment.
Fashion
In fashion, Chathams Blue is a versatile color suitable for both casual and formal wear. It can be used in dresses, suits, or accessories. Pairing it with complementary colors like mustard yellow or coral can create a striking visual contrast. This hue works well in various textures, from smooth silk to structured wool, adding dimension to the garment. Consider using it as a base color and accessorizing with pops of brighter hues to make a bold fashion statement. The classic and timeless appeal of the color enhances any wardrobe.