Chathams Blue
General Information about Chathams Blue
The hexadecimal color code #204C7B represents a shade of blue known as Chathams Blue. It is composed of 12.55% red, 29.8% green, and 48.24% blue. In the RGB color model, this equates to 32 red, 76 green, and 123 blue. The color has a relatively low saturation and moderate brightness, giving it a calming and sophisticated appearance. Chathams Blue is often associated with trustworthiness, stability, and depth. It is used in various design applications where a sense of tranquility and professionalism is desired. The equivalent CMYK values are C:74, M:38, Y:0, K:52. This color is often used in corporate branding because of these associations.
The color #204C7B, also known as Chathams Blue, offers moderate accessibility. When used as a background color, it's crucial to ensure sufficient contrast with text or foreground elements to meet WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter shades of yellow, white, or pale green work well as foreground colors to enhance readability. Avoid pairing it with dark or similarly muted colors, as this can result in poor legibility, especially for users with visual impairments. Thorough testing with accessibility tools is advised to confirm compliance and optimize the user experience. Remember to consider users with color blindness when choosing color combinations.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Chathams Blue can be effectively used in website headers and navigation bars to create a sense of trust and stability. Its calming nature makes it suitable for websites related to finance, healthcare, or education. Combining it with clean typography and sufficient white space can result in a professional and user-friendly design. Consider using it for interactive elements like buttons or links to guide users through the site seamlessly. Make sure to test on different browsers and devices to ensure consistent rendering and optimal viewing experience.
Interior Design
In interior design, Chathams Blue is often used to create a serene and relaxing atmosphere in bedrooms or living rooms. It pairs well with neutral colors like gray, beige, and white, as well as natural materials like wood and stone. It can be used as an accent color for walls, furniture, or decorative items. The color promotes calmness and reduces stress. It may also be suitable for bathrooms and spas, or other relaxation areas. Consider adding small touches with bright accent colors to prevent a monotonous look.
Branding
Chathams Blue can add a touch of elegance and professionalism to branding materials such as logos, business cards, and letterheads. It communicates reliability and sophistication, making it suitable for companies in the corporate, technology, or consulting sectors. Pairing it with a clean and modern typeface can enhance the overall brand identity. For logos, use simple geometric shapes to match the colors calm character. Ensure the color translates well in both print and digital mediums.