Te Papa Green
General Information about Te Papa Green
The hex color #204A40, also referred to as Te Papa Green, is a dark, muted shade of green. In the RGB color model, it consists of 12.55% red, 29.02% green, and 25.1% blue. Its CMYK representation is composed of 57% cyan, 0% magenta, 14% yellow, and 71% black. This color is often associated with nature, tranquility, and sophistication. Te Papa Green is not a bright or vibrant green. It is an earthy tone that evokes feelings of stability and peace. It is frequently employed in designs aiming for a subtle, natural, and refined aesthetic, making it suitable for brands or projects focused on environmental awareness or understated elegance. The name "Te Papa Green" suggests a connection to natural landscapes and cultural heritage, adding depth and significance to its use.
The hex color #204A40, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color (text) on a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using this color for essential text or interactive elements requires careful consideration. To enhance accessibility, consider using a lighter shade of green or pairing it with a much lighter background color. Additionally, providing alternative cues like icons or text decorations can improve usability for users who may struggle to distinguish the color. Always test color combinations with accessibility tools to ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #347C69
A lighter green shade offers improved visibility and contrast, making it more accessible for users with visual impairments.
- #A7C4A3
This neutral gray-green provides a softer, more subtle background option that complements other colors without overpowering them.
- #1A332D
A darker green shade provides a stronger contrast for text or elements on a lighter background, improving readability and accessibility.
Applications
Environmental Branding
Te Papa Green evokes a sense of nature and tranquility, making it ideal for websites or branding related to environmental organizations, eco-friendly products, or outdoor activities. Its earthy tone creates a calming and trustworthy impression, perfect for conveying sustainability and responsibility. Furthermore, this green can be used in educational platforms focused on botany or environmental science to immerse users in a natural-feeling digital learning environment. Using this green in call-to-action buttons can make users feel safe and confident to click them.
Interior Design Accent
In interior design, #204A40 can be utilized as an accent color for walls, furniture, or decorative elements to bring a touch of natural elegance to a space. It pairs well with neutral tones like beige, white, or light gray, creating a harmonious and inviting atmosphere. Use this color for cushions or rugs to complement wooden furniture. The color promotes relaxation and a connection with nature, which is perfect for living rooms or bedrooms. To increase the natural element, you can include plants.
Fashion Garments
In the fashion industry, this specific shade of green is suitable for garments that aim to convey a sense of sophistication and organic style. It can be incorporated into dresses, skirts, or outerwear pieces, and combined with earthy textures like linen or wool. It is a color that matches well with leather accessories like bags, belts or shoes. This color is ideal for autumn and winter collections.