Te Papa Green

General Information about Te Papa Green

Te Papa Green, with the hex code #204A38, is a dark, muted shade of green that evokes feelings of nature, earthiness, and tranquility. This color is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its connection to natural landscapes and cultural heritage. In the RGB color model, #204A38 consists of 12.55% red, 29.02% green, and 21.96% blue. Its CMYK values are 0.57, 0, 0.24, 0.71, indicating a composition primarily of cyan and black. This particular shade of green is often associated with environmental awareness, sustainability, and organic products. Its subdued nature makes it a versatile color that can be used in a variety of design applications to convey a sense of calmness and stability.

The color #204A38, also known as Te Papa Green, presents some accessibility challenges, especially when used as text on a white background. Its relatively low luminance and contrast ratio may make it difficult for users with visual impairments to read. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. To improve accessibility, consider using #204A38 for larger text elements or pairing it with a lighter background color that provides sufficient contrast. Another solution is to use a darker shade of green for the text, ensuring that it meets the minimum contrast requirements for readability. Testing the color combination with accessibility evaluation tools is highly recommended to ensure compliance with accessibility standards and provide a better user experience for everyone.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, Te Papa Green can serve as an accent color for buttons and other interactive elements. Its earthy tone can evoke a sense of nature and tranquility, making it suitable for websites related to environmental organizations, eco-friendly products, or outdoor activities. However, it should be used sparingly and thoughtfully to avoid overwhelming the user. Pairing it with neutral colors like white, beige, or light gray can create a balanced and visually appealing interface. Additionally, consider using it for decorative elements such as borders, icons, or subtle background patterns to add depth and personality to the website design.

• Interior Design Accent

  In interior design, Te Papa Green can be used to create a calming and refreshing atmosphere in living spaces. It can be incorporated as a wall color, accent furniture, or decorative accessories. Its natural and organic feel makes it ideal for rooms where relaxation and tranquility are desired, such as bedrooms, living rooms, or home offices. Pairing it with natural materials like wood, stone, and linen can further enhance its earthy aesthetic. Additionally, consider using it in combination with other shades of green or complementary colors like warm browns and oranges to create a harmonious and balanced color palette. Plants can also enhance the use of this color.

• Fashion Design

  In the fashion industry, Te Papa Green can be incorporated in clothing items, providing an earthy and grounding tone to the wardrobe. It can be used for dresses, t-shirts, pants, or accessories, like bags and shoes, creating outfits that are perfect for outdoor events, hikes, or casual daily wear. Pairing it with neutral colors like white or beige can ensure a fresh and clean look. You can also combine it with brighter tones, like mustard yellow or coral to create a striking contrast. For example, you can design a long dress with a light beige cardigan, or white t-shirt, or pair it with a yellow scarf.

Complementary color

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