Te Papa Green
General Information
The hexadecimal color code #204840 represents a dark shade of green, often referred to as "Te Papa Green." In the RGB color model, it is composed of 12.55% red, 28.24% green, and 25.1% blue. When represented in the CMYK color model, it consists of 55.43% cyan, 0% magenta, 11.11% yellow, and 71.76% black. This color is commonly associated with nature, tranquility, and growth, making it a popular choice for designs related to environmental themes, health, and wellness. Its subdued tone lends itself well to creating a sense of calm and stability. In web design, it can be effectively used for backgrounds, borders, or accents to provide a touch of natural elegance.
The hex color #204840, also known as Te Papa Green, presents moderate accessibility challenges. Its luminance is relatively low, meaning that text rendered in this color against a white background (or vice-versa) may not provide sufficient contrast for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. #204840 falls short of these recommendations when paired with many common background colors. Therefore, it's essential to carefully choose foreground and background color combinations to ensure readability and usability. Consider using a color contrast checker to verify compliance with accessibility standards. Alternatives include lightening the color or using a darker shade of green to achieve a more accessible contrast ratio. Providing alternative text descriptions for images or icons that use this color is also advisable to ensure that information is accessible to all users, including those using screen readers.
Shades
Digital Color Formats
Alternative colors
- #306030
A lighter shade of green that provides better contrast against white backgrounds, improving readability.
- #103020
A darker shade of green that can be used as a background color, providing a strong contrast for lighter text.
- #405048
A more desaturated green that can be used to create a more subtle and calming effect.
Applications
Environmental Websites
Te Papa Green can be used to create a calming and natural atmosphere. It is suitable for websites related to nature, environment, or wellness. The color evokes feelings of tranquility and balance, making it a good choice for brands that want to project a sense of harmony and stability. It can also be used in educational websites to represent growth, sustainability, and environmental awareness. In user interfaces, it can be used for secondary elements or accents to avoid overwhelming the user while maintaining a connection to nature. Consider using it for website headers, footers, or background elements.
Interior Design
In interior design, Te Papa Green can be used to create a relaxing and inviting space. It works well in bedrooms, living rooms, or home offices. The color can be paired with natural materials like wood and stone to enhance the feeling of being connected to nature. It can also be used as an accent color in furniture or decor to add a touch of sophistication and elegance. Consider using it for wall paint, upholstery, or decorative accessories. The color's calming properties make it suitable for creating a peaceful and harmonious environment.
Fashion Design
In fashion, Te Papa Green can be used to create earthy and stylish outfits. It can be paired with neutral colors like beige, brown, or gray for a sophisticated and understated look. It can also be combined with other nature-inspired colors like blue or yellow for a more vibrant and playful style. Consider using it for dresses, tops, or accessories. The color's versatility makes it suitable for both casual and formal wear. It can also be used in athletic apparel to convey a sense of connection to nature and the outdoors.