Te Papa Green
General Information about Te Papa Green (#204245)
The hex color #204245, often referred to as Te Papa Green, is a dark, muted shade of green with subtle blue undertones. It belongs to the broader family of green colors but distinguishes itself with its subdued and sophisticated character. In the RGB color model, #204245 is composed of 12.55% red, 25.88% green, and 27.06% blue. This particular blend gives it a calming and natural feel, reminiscent of lush forests or serene landscapes. Its unique composition makes it a versatile choice for various design applications, from web development to interior decor, offering a touch of elegance and tranquility.
The hex color #204245, also known as Te Papa Green, presents some accessibility considerations for web developers. Its relatively low luminance value of 0.107 means it may not provide sufficient contrast when used as text against a white background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #204245 for text on a white background may not meet these guidelines, potentially causing readability issues for users with visual impairments. To improve accessibility, consider pairing it with a lighter color that provides adequate contrast. Alternatively, use it sparingly for decorative elements where readability is not critical, or use a text stroke to create higher contrast between the text and background. Testing with accessibility tools is essential to ensure compliance.
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Applications
Website Design for Environmental Organizations
Te Papa Green, with its muted and natural tone, works exceptionally well in website designs for environmental organizations, nature reserves, or eco-friendly businesses. Its calming and earthy feel can evoke a sense of tranquility and sustainability, making it ideal for brands wanting to project a connection to nature. It can be used for background accents, header sections, or call-to-action buttons, creating a cohesive and visually appealing experience that resonates with the target audience interested in environmental concerns.
Interior Design Accents
In interior design, #204245 can be used to create a sophisticated and calming atmosphere in living spaces or bedrooms. It pairs beautifully with natural wood tones, creating a harmonious and organic feel. Accent walls in this color can add depth and character to a room, while also complementing other natural elements like indoor plants. It is also a great colour choice for furniture, textiles and accessories to create a unified design.
Branding Projects
This color lends itself well to branding projects that require a sense of stability and reliability. Because of the muted shade, it works well for brands that want to represent themselves as understated and sophisticated, or as eco-friendly and nature-focused. #204245 is applicable in logo design, color palettes and other branding elements.