Te Papa Green
General Information
The hexadecimal color #20403A, commonly referred to as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and sophistication. It belongs to the green color family and is composed of 12.55% red, 25.1% green, and 22.75% blue. In the RGB color model, it is represented as (32, 64, 58). The color's subdued nature makes it versatile for various applications, especially where a calming and grounding influence is desired. Te Papa Green derives its name as a tribute, reflecting a connection to the natural world or a specific brand identity. Its relative darkness also means it needs to be paired with lighter shades in many digital applications to meet accessibility standards.
The hex color #20403A, also known as Te Papa Green, presents some accessibility considerations for web developers. With a relatively low luminance, it may pose challenges for users with visual impairments. When used as a foreground color, it's crucial to ensure sufficient contrast against the background. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to comply with WCAG guidelines. Tools like contrast checkers can help verify compliance. Avoid using this color for essential information or interactive elements without careful consideration of contrast. Providing alternative styling options, such as a high-contrast mode, can enhance the accessibility of content for all users. Additionally, consider providing text labels or tooltips for icons or graphical elements using this color to ensure that users who cannot distinguish the color can still understand the purpose of the element.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Te Papa Green can be utilized in website headers or footers to establish a nature-inspired or environmentally conscious theme. Its calming and earthy tones are well-suited for brands aiming to project an image of sustainability or organic products. Use sparingly to provide a professional look and avoid overwhelming the user. This color is also ideal for call-to-action buttons, icons, or as an accent color to highlight key elements within the design, especially when paired with neutral background colors. Employing this shade can contribute to a tranquil and welcoming user experience, promoting engagement with the website's content.
Interior Design
In interior design, #20403A works well as an accent color in a room with neutral tones. It can be used for painting a feature wall or for furniture upholstery. The hue evokes a sense of nature and tranquility, making it perfect for bedrooms or living rooms. It pairs nicely with natural materials such as wood and stone, creating a harmonious and relaxing environment. This color is also suitable for adding a touch of sophistication to home decor items such as cushions, curtains, or rugs, enhancing the overall aesthetic appeal of the space.
Fashion Design
In fashion, Te Papa Green can be incorporated into clothing designs for a subtle yet stylish look. It works well as a base color for casual wear or as an accent color for more formal attire. The color is versatile and can be paired with a variety of other colors such as beige, brown, or black. It is also suitable for accessories such as scarves, bags, or shoes, adding a touch of elegance to any outfit. The color is ideal for creating a natural and sophisticated look, perfect for everyday wear or special occasions.