Astronaut
General Information about #203F78
The hexadecimal color code #203F78 represents a dark shade of blue in the RGB color model. It is composed of 12.55% red, 24.71% green, and 47.06% blue. In the CMYK color model, it consists of 73.4% cyan, 47.6% magenta, 0% yellow, and 52.9% black. This color is often associated with qualities such as trustworthiness, stability, and calmness. It is a color frequently used in corporate branding and web design to convey professionalism and reliability. The color's depth makes it suitable for creating a sense of authority and security. In comparison to lighter shades of blue, #203F78 carries a more serious and formal tone, which can be beneficial in specific design contexts.
The color #203F78, also known as Astronaut, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, the contrast ratio is low, making it difficult for users with visual impairments to read. To improve accessibility, consider using a lighter text color, such as white or a very light gray, against the Astronaut background. Alternatively, if Astronaut is used for text, ensure the background is a much lighter color to provide sufficient contrast. Tools like WebAIM's Contrast Checker can help measure contrast ratios and ensure compliance with WCAG guidelines. Adequate contrast is essential for users with low vision and color blindness, ensuring they can perceive the content effectively. Furthermore, avoid using color alone to convey important information; always provide alternative cues like text labels or icons.
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Applications
Web Design for Corporate Sites
In web design, Astronaut (#203F78) can be utilized to establish a sense of sophistication and trust, particularly in financial or corporate websites. It works well for navigation bars, headers, and backgrounds, especially when paired with lighter accent colors. Given its darker nature, ensure sufficient contrast with text elements for readability. The color can also be used sparingly in call-to-action buttons to draw attention without being overwhelming. This blue promotes a calm and reliable user experience, reinforcing brand credibility.
Interior Design for Home Offices
In interior design, Astronaut can be incorporated as an accent wall color in a study or home office to create a focused and professional atmosphere. It complements well with neutral tones like gray, beige, and white. Use it sparingly for furniture upholstery or decorative items to avoid overwhelming the space. The color's depth adds a touch of elegance and sophistication. Consider incorporating natural light or brighter artificial lighting to balance the darkness and enhance the overall ambiance. The color is very suitable for a room with the purpose of relaxation.
Logo Design
Astronaut is a good choice for creating a calming and confident feel to a logo design. It is recommended to use brighter, friendly accents to ensure the logo still feels open and inviting.