Te Papa Green
General Information
The hex color #203D45, also known as Te Papa Green, is a dark, muted shade of green with a subtle touch of blue. In the RGB color model, it is composed of 12.55% red, 23.92% green, and 27.06% blue. This color's relatively low saturation and brightness contribute to its understated and sophisticated character. Te Papa Green is often associated with nature, tranquility, and stability. It is a versatile color that can be used in various design applications, from web design to branding, and interior decoration. Its hexadecimal code provides a standardized way to represent the color across different platforms and devices, ensuring consistency in its appearance. The color name is inspired by the Museum of New Zealand Te Papa Tongarewa.
The hex color #203D45, also known as Te Papa Green, presents some accessibility considerations, especially in web design. Its relatively dark hue means it's crucial to ensure sufficient contrast with foreground elements, particularly text. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #203D45 as a background, lighter colors like white (#FFFFFF) or pale yellow (#FFFFE0) are advisable for text to meet these standards. Tools are available to check the contrast ratio between two colors to ensure compliance. Failure to meet contrast requirements can make content difficult to read for users with visual impairments, including those with low vision or color blindness. Consider providing alternative color schemes for users who may need them.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Te Papa Green can serve as an elegant background for websites related to nature, environmental conservation, or museums. Its calming and sophisticated nature evokes feelings of trust and reliability. It can be used in combination with earthy tones and natural textures to create a cohesive and visually appealing design. For instance, it can be effectively implemented for the header or footer sections, or as a subtle background for content blocks. The color helps to maintain a professional and unobtrusive user experience. This green is also beneficial in highlighting key information and promoting readability.
Branding Materials
This color can be applied in the creation of branding materials such as logos, business cards, and letterheads. Its deep and natural shade gives an impression of seriousness and reliability, making it suitable for companies aiming to project an image of professionalism and sustainability. Pairing this green with gold or silver accents can enhance the feeling of luxury. Utilizing Te Papa Green in business documents increases their aesthetic appeal. In addition, it is ideal for businesses associated with environmental awareness or natural product development.
Interior Design
Te Papa Green can be used as a paint color for accent walls in a room to bring the feeling of nature. It can also be used in textiles such as upholstery and curtains.