Te Papa Green
General Information about Te Papa Green
The hex color #203D40, often referred to as Te Papa Green, is a dark, muted shade of green with subtle blue undertones. It evokes a sense of nature, tranquility, and sophistication. In the RGB color model, it is composed of 12.55% red, 23.92% green, and 25.1% blue. Its CMYK representation is approximately 50% cyan, 5% magenta, 0% yellow, and 75% black. This color is commonly associated with environmental conservation, stability, and reliability. It can be found in various natural settings, resembling the color of deep forests and shaded foliage. Te Papa Green is frequently used in branding and design to convey a sense of calmness, trust, and connection to the earth. Its subtle and understated nature makes it a versatile choice for a wide range of applications, from web design to interior decor.
The hex color #203D40, also known as Te Papa Green, presents some accessibility challenges, particularly in text applications. Its relatively low luminance value of approximately 0.11 means it requires careful consideration when used as either a text or background color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. Given the darkness of #203D40, pairing it with lighter colors is crucial to ensure readability. White (#FFFFFF) or very light shades of yellow or grey would be suitable choices to achieve sufficient contrast. Tools such as contrast checkers can precisely evaluate the contrast ratio and confirm compliance with accessibility standards. Avoid using #203D40 for critical information or interactive elements without verifying adequate contrast, as this could exclude users with visual impairments. In summary, while #203D40 can be aesthetically pleasing, prioritize accessibility by selecting appropriate contrasting colors, especially for text.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Te Papa Green can be used as a secondary color in website themes to create a sense of nature, tranquility, and sophistication. It can be applied to elements such as borders, subtle backgrounds, and icons, adding depth without overwhelming the user interface. When using it for text, ensure sufficient contrast with a lighter background color to maintain readability and accessibility. Consider its use in call-to-action buttons with hover effects to enhance interactivity while keeping the visual harmony. This color is particularly effective for websites related to environmental organizations, sustainable products, or businesses promoting a calm and reliable image.
Interior Design
Te Papa Green can bring a touch of natural elegance to interior design. It is well-suited for accent walls in living rooms or bedrooms, creating a calming and grounding atmosphere. Pair it with natural wood tones and off-white accents for a harmonious and balanced space. Consider using it in smaller doses for decorative elements like cushions, throws, or artwork to add subtle pops of color. This color is also fitting for studies or home offices, as its subdued nature promotes focus and reduces visual strain. Remember to complement it with adequate lighting to enhance its depth and richness.
Fashion
In the fashion world, Te Papa Green can be incorporated into clothing designs to evoke a sense of understated elegance and connection to nature. It works well for casual wear such as t-shirts, sweaters, and trousers. It can also be used as an accent color in more formal attire, such as ties, scarves, or pocket squares. When used in accessories, it can add a subtle touch of sophistication to an outfit. It pairs well with neutral colors like beige, gray, and navy, allowing it to stand out without being too overpowering. Consider using it in outdoor clothing, such as jackets or vests, to blend in with natural surroundings.