Te Papa Green
General Information about Te Papa Green
The hexadecimal color code #203B40, also known as Te Papa Green, represents a dark shade of green with a subtle hint of blue. It is composed of 12.5% red, 23.1% green, and 25.1% blue. In the RGB color model, it is defined by the values (32, 59, 64). The color is often associated with nature, tranquility, and stability, making it a popular choice for designs that aim to evoke feelings of calmness and reliability. Its relatively low saturation and luminance give it a muted appearance, which can be both sophisticated and understated. The color is commonly used in branding, web design, and interior decoration to create a sense of serenity and connection to the environment. It has a slightly desaturated tone, similar to dark forest green.
The hex color #203B40, also known as Te Papa Green, presents some accessibility considerations. Its relatively low luminance value of approximately 8% means it requires careful pairing with contrasting colors, especially for text. When used as a background color, it is crucial to ensure that the text displayed on top has a high enough contrast ratio to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using online contrast checkers is advisable to verify compliance. In user interface design, it is also essential to provide sufficient visual cues and alternative indicators for interactive elements, such as buttons and links, to ensure they are easily identifiable by users with visual impairments. Additionally, it is important to avoid relying solely on color to convey information.
Shades
Digital Color Formats
Alternative colors
- #304B50
A slightly lighter shade of green that provides better contrast against white backgrounds, enhancing readability and accessibility.
- #102B30
A darker shade for creating a stronger visual hierarchy and improved contrast, particularly useful for text elements.
- #254550
A color with a hint of blue, offering a calming and sophisticated aesthetic while maintaining sufficient contrast for usability.
Applications
Web Design for Sustainability
In web design, #203B40 can be used to create a sophisticated and calming atmosphere. It's particularly effective for websites related to nature, environment, or corporate sustainability. It can be utilized in headers, footers, and background elements to establish a sense of tranquility and reliability. When combined with complementary colors like soft yellows or light grays, it can enhance the overall aesthetic appeal and user experience. However, always ensure sufficient contrast for text and interactive elements to maintain accessibility standards. This color lends itself well to minimalist designs, allowing the content to take center stage while providing a subtle, grounding visual foundation.
Interior Design for Relaxation
In interior design, Te Papa Green can serve as a grounding and nature-inspired accent color. It can be applied to walls in studies or bedrooms to create a soothing environment conducive to relaxation and focus. It pairs well with natural materials such as wood and stone, enhancing a sense of connection to the outdoors. When used sparingly in accessories like cushions, throws, or artwork, it can add a touch of understated elegance and sophistication to any living space. Consider incorporating it into a room's color palette to promote balance and visual harmony, avoiding overuse to prevent the space from feeling too dark or enclosed.
Fashion and Style
In fashion, #203B40 can be incorporated into clothing and accessories to convey a sense of sophistication and understated style. It works well for creating a natural, earthy look when paired with neutral tones such as beige, cream, or brown. This color is suitable for both casual and formal wear, adding a touch of elegance to any outfit. It can be used in outerwear, such as jackets or coats, as well as in smaller details like scarves or handbags. When incorporated into a wardrobe, it can create a timeless and versatile aesthetic that transcends seasonal trends.