Te Papa Green
General Information
The hex color #203A3E, often referred to as Te Papa Green, is a deep, muted shade of green with a slight bluish undertone. It belongs to the family of cool, earthy tones, evoking feelings of nature, stability, and sophistication. Its RGB values are R:32, G:58, B:62, which translates to a relatively low intensity across the color spectrum. The color's muted nature makes it suitable for applications where a subtle, non-intrusive color is desired. The hue is reminiscent of deep forests, aged bronze, or weathered stone, and as such can be used for many purposes in creative fields like design, fashion, and art. This color offers an elegant alternative to more vibrant or commonplace green shades.
The hex color #203a3e, also known as Te Papa Green, presents some accessibility challenges, particularly when used as a text color against a white or light background. Its relatively low luminance value of approximately 0.12 means that it may not meet the WCAG (Web Content Accessibility Guidelines) 2.0 AA contrast ratio requirements of 4.5:1 for normal text and 3:1 for large text. To ensure accessibility, consider using #203a3e sparingly for text or UI elements, opting for larger font sizes or bolding the text to improve contrast. If it is used for text, pair it with a very light or white background, or, conversely, a very dark background for better readability. Using it for decorative elements or as a background color for high-contrast text can be more acceptable. Always test the color combination with accessibility tools to confirm compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
Te Papa Green can be used as a primary brand color for companies that want to evoke feelings of nature, stability, and sophistication. It's suitable for eco-friendly brands, financial institutions, or educational organizations aiming to project trustworthiness and environmental consciousness. This color can be incorporated into logos, websites, and marketing materials to create a consistent and appealing brand identity. It may also feature in interiour designs.
Website Background
This color makes a great background for websites in the technology sector. The dark greenish color helps to convey information in a professional, trustworthy manner. Use light fonts on top of the background to give users high readability. The dark green background pairs nicely with light blue or purple highlights.
Interior Design Accent
In interior design, Te Papa Green can be used as an accent color in rooms with natural lighting. It pairs well with light wood tones and other earthy colors, creating a calming and organic atmosphere. Use it for accent walls, furniture, or decorative items to bring a touch of nature indoors. The color is suited for living rooms, studies or bedrooms.