Te Papa Green
General Information About Te Papa Green
The hexadecimal color code #203A3D, also known as Te Papa Green, is a dark shade of green-cyan. In the RGB color model, #203A3D is composed of 12.55% red, 22.75% green, and 23.92% blue. In the CMYK color model, it consists of 47.55% cyan, 5.17% magenta, 0% yellow, and 76.08% black. This color is often associated with nature, tranquility, and stability. It is a versatile color that can be used in various design applications to evoke feelings of calmness and sophistication. Te Papa Green is an earthy tone that draws its inspiration from natural landscapes and is often utilized in branding and marketing to convey environmental awareness or a connection to nature.
The color #203A3D, also known as Te Papa Green, presents some accessibility challenges, particularly regarding contrast. When used as text on a white background, or vice versa, it may not meet the WCAG (Web Content Accessibility Guidelines) recommended contrast ratios for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, it's crucial to pair Te Papa Green with lighter shades, such as creams or light yellows, for text, or with darker shades, like deep blues or blacks, for backgrounds. Using color contrast analyzers is essential to ensure that the color combinations used are accessible to the widest possible audience. Also, consider providing alternative cues besides color alone, like text labels or icons, to convey important information.
Shades
Digital Color Formats
Alternative colors
- #344e41
A slightly lighter shade of green that offers better contrast against white backgrounds while still retaining a natural, earthy feel.
- #14282b
A darker green that provides a stronger contrast when used as a background color or for borders and accents.
- #808080
A neutral grey with green undertones can be used as background color for elements to be combined with #203A3D elements
Applications
Website Headers and Footers
Te Papa Green can be utilized in website headers and footers to establish a calm and professional aesthetic. It's especially effective for eco-conscious brands or websites focusing on nature, sustainability, or environmental topics. The color can create a sense of trust and reliability, making it ideal for businesses that want to convey stability and growth. Ensure sufficient contrast with text and other elements for accessibility.
Interior Design Accent Color
This shade is appropriate for painting walls in living rooms, bedrooms, or studies, creating a relaxing and inviting atmosphere. Accent walls in Te Papa Green can be paired with neutral furniture and natural materials like wood and stone to create a cohesive and nature-inspired space. It also works well in offices promoting mental health.
Infographics and Data Visualizations
Te Papa Green can be used to create eye-catching backgrounds for infographics and data visualizations. Its calming nature makes it easier to process information, and it pairs well with brighter accent colors to highlight key data points. The color also evokes associations with growth and sustainability, making it suitable for data related to environmental or social progress.