Green Kelp
General Information about Green Kelp (#203721)
The hexadecimal color code #203721 represents a dark shade of green, often referred to as "Green Kelp". It is composed of 12.5% red, 21.6% green, and 12.9% blue. In the RGB color model, this translates to R:32, G:55, B:33. The color's position in the color spectrum leans heavily towards green, as indicated by the higher green component. This specific shade of green evokes a sense of nature, earthiness, and tranquility. In terms of color theory, #203721 is considered a muted color due to its relatively low saturation and brightness. Muted colors are often perceived as calming and sophisticated, making them suitable for applications where subtlety and elegance are desired. This shade of green has a calming effect due to its natural association.
The color #203721, also known as Green Kelp, presents some accessibility considerations, especially in web design. Its relatively low luminance (dark shade) means that it requires careful attention to contrast ratios to ensure readability for users, particularly those with visual impairments. According to WCAG guidelines, sufficient contrast between text and background is crucial. When using #203721 as a background color, it's essential to pair it with a light-colored text (white or very light grays) to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Tools are available online to check contrast ratios. Conversely, using #203721 for text on a white or very light background should be avoided because of insufficient contrast. Consideration should also be given to users with color vision deficiencies. Testing with color blindness simulators can help designers understand how the color appears to people with different types of color blindness, ensuring that important information isn't lost due to poor color choices.
Shades
Digital Color Formats
Alternative colors
- #344e35
A slightly brighter green that offers better contrast against both light and dark backgrounds.
- #435144
A more desaturated green, providing a softer look and potentially better readability in certain contexts.
- #556b2f
A lighter shade of green that provides better contrast when used as a background color with darker text.
Applications
Website Design for Environmental Organizations
This color evokes feelings of nature and tranquility, making it suitable for websites related to environmental conservation or organic products. It can be effectively used in headers, footers, or as a subtle background element to create a calming and trustworthy atmosphere. The dark green also works well for call-to-action buttons when paired with a contrasting highlight color. For example, a site promoting ecotourism could use #203721 for its navigation bar with white text for optimal readability and to signal nature.
Fashion Design for Outdoor Apparel
This shade can be incorporated into fashion designs to create a sophisticated and earthy look. It is especially well-suited for casual wear or outdoor apparel. Think of jackets, trousers, or accessories in this color, paired with neutral tones like beige, brown, or cream. It provides a grounding element to an outfit. It could be used as the primary color in a camouflage pattern.
Interior Design for Relaxation Spaces
This particular green hue is ideal for creating a calming and natural atmosphere in interior design. It can be used for accent walls in living rooms or bedrooms to bring a touch of the outdoors inside. Moreover, it serves as a complementary color for wooden furniture and earthy-toned decor. Dark green can be used as a foundation color when trying to design a natural and relaxed home environment.