Te Papa Green
General Information about Te Papa Green
The hex color code #203640, known as Te Papa Green, is a dark, muted shade of green-blue. It evokes a sense of nature, depth, and sophistication. In the RGB color model, it is composed of 12.55% red, 21.18% green, and 25.1% blue. This color is often associated with stability, growth, and the environment. It is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its connection to the natural landscape of New Zealand. The color’s hex triplet is #203640. Te Papa Green is often used in branding and design projects that aim to convey a sense of trustworthiness and environmental consciousness. Its subdued nature makes it suitable for creating a calming and professional atmosphere.
The hex color #203640, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. Using a lighter background color is necessary to meet these standards. Tools like contrast checkers can help determine if the contrast ratio is adequate. Moreover, avoid using this color as the sole indicator of important information. Providing additional cues, such as labels or icons, enhances accessibility for users with visual impairments or color blindness. When used for interactive elements such as buttons or links, ensure a clear visual distinction upon hover or focus to meet WCAG 2.0 AA standards.
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Applications
Environmental Website Design
Te Papa Green, with its calming and natural feel, can be effectively used in website designs for environmental organizations or eco-friendly businesses. Its subdued tone evokes a sense of responsibility and sustainability, making it an ideal choice for conveying a commitment to nature. Use it in backgrounds, headers, and graphical elements to create a cohesive and trustworthy brand image. The color pairs well with neutral tones like beige or light gray to reinforce the natural theme.
Interior Design Accent
This color can be incorporated into interior design as an accent wall in a living room or bedroom to bring a touch of nature indoors. It creates a relaxing and serene atmosphere. It works well with wooden furniture and natural textures such as linen or cotton. This color could be used in spas, wellness centers, or yoga studios to promote relaxation and well-being. Pair it with soft lighting and natural elements to complete the tranquil setting.
Fashion Design
Te Papa Green can be used in fashion design for creating sophisticated and understated garments. This color is suitable for casual wear such as sweaters, trousers, or jackets. It can be paired with neutral colors for a classic look or combined with brighter colors for a more modern and playful style. This color can also be used in accessories such as scarves, hats, or bags to add a subtle touch of color to an outfit.