Astronaut
General Information about #20327B
The hexadecimal color code #20327B, also known as Astronaut, represents a dark shade of blue in the RGB color model. It is composed of 12.55% red, 19.61% green, and 48.24% blue. In the CMYK color model, it consists of 74.05% cyan, 59.95% magenta, 0% yellow, and 51.76% black. This color is often associated with feelings of depth, stability, and trust. In color psychology, dark blue hues are frequently linked to professionalism, intelligence, and authority. This makes it a popular choice for corporate branding and designs where conveying a sense of reliability is crucial. The name Astronaut evokes associations with space, exploration, and the unknown.
The hex color #20327B, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Using a light background is recommended to improve readability. Tools such as contrast checkers can help determine if the color combination meets accessibility standards. Also consider people with visual impairments may struggle to differentiate elements using this color with insufficient contrast. Thoughtful design choices, such as using a lighter shade of blue or a contrasting color for text, can greatly enhance the user experience.
Shades
Digital Color Formats
Alternative colors
- #3b5998
A lighter shade of blue that offers better contrast against white backgrounds, improving readability and accessibility.
- #808080
A neutral gray that can be used for backgrounds or text, providing a safe and accessible option.
- #4682b4
A lighter shade of blue which provides a visual interest while still remaining accessible.
Applications
Web Design
In web design, Astronaut (#20327B) can be employed to create a sophisticated and professional aesthetic, particularly for websites in the technology, finance, or education sectors. Its deep blue hue conveys trust and reliability. It can be used for navigation bars, headers, or background accents to establish a calming yet authoritative presence. When incorporating this color, ensure that sufficient contrast is maintained with text and other interactive elements to meet accessibility standards and ensure a positive user experience. Consider pairing it with complementary or analogous colors to create visual harmony and balance.
Interior Design
In interior design, #20327B can bring a sense of depth and tranquility to a space. It's suitable for accent walls in living rooms or bedrooms, creating a focal point that is both stylish and relaxing. When combined with lighter neutral tones, such as cream or light gray, it can create a balanced and inviting atmosphere. The color can also be incorporated through furniture, textiles, and decorative accessories. It is best used in rooms with ample natural light to prevent the space from feeling too dark or enclosed.
Fashion
Astronaut adds a touch of understated elegance to fashion, suitable for evening wear or formal business attire. Imagine a sleek cocktail dress or a tailored blazer in this shade. When paired with silver or gold accessories, it evokes a sense of luxury and sophistication. It works well as a base color for outfits, allowing other brighter colors to stand out. Shoes, handbags, or even belts in this colour work well with grey, white or cream coloured outfits.