Astronaut
General Information about #203070
The hexadecimal color code #203070, often referred to as "Astronaut", represents a dark shade of blue in the RGB color model. It is composed of 12.55% red, 18.82% green, and 43.92% blue. This color is commonly associated with feelings of trust, stability, and depth. In color theory, #203070 is considered a cool color due to its dominant blue hue. It is frequently used in corporate branding to convey professionalism and reliability. The color's relative darkness makes it suitable for backgrounds or accents, but careful consideration of contrast is necessary for readability. Understanding the composition and psychological associations of #203070 allows designers to leverage its strengths effectively in various applications.
The color #203070, also known as Astronaut, presents some accessibility challenges, particularly when used as text on a white background. Its relatively low luminance value (approximately 7.9) results in a low contrast ratio, making it difficult for individuals with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Astronaut falls short of these recommendations. To improve accessibility, consider pairing it with lighter hues to achieve sufficient contrast. Furthermore, avoid using it for critical interface elements or essential information without ensuring proper contrast. Providing alternative text descriptions for images using this color can also enhance accessibility for screen reader users. For optimal accessibility, conduct thorough contrast testing with various tools and user testing with individuals with diverse visual abilities.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that offers better contrast against white backgrounds, improving readability and overall accessibility.
- #808080
A neutral gray that works well as a background or text color, providing a safe and accessible option for a wide range of users.
- #3cb371
A vibrant and accessible alternative that stands out and is easily perceived by users with visual impairments
Applications
Web Design Accent
In web design, #203070 can be used sparingly as an accent color for headers or buttons to create a sophisticated and modern look. However, due to its low contrast, it should not be used for large blocks of text or crucial interactive elements without careful consideration of accessibility guidelines. It's well-suited for backgrounds in sections where a subtle, professional tone is desired, provided sufficient contrast is maintained with overlying text and graphics. When used strategically, it evokes feelings of trust, reliability, and depth.
Interior Design Accent
In interior design, #203070 can serve as a calming and grounding color for accent walls or furniture pieces. It pairs well with lighter neutrals like beige or gray to create a balanced and inviting space. Consider using it in bedrooms or studies to promote relaxation and focus. The color's depth adds a touch of sophistication without being overwhelming, making it a versatile choice for various interior styles from modern to traditional. Accessorizing with metallic elements like gold or silver can further enhance its luxurious appeal.
Fashion
In fashion, this dark blue can be used to create a strong, stable and professional look. It can be used as a suit for professional events, for example. Combining it with other softer tones like white or light grey gives a balanced and modern look to the whole outfit.