Green Kelp
About Green Kelp
The hex color code #20301F, often referred to as 'Green Kelp,' is a dark, muted shade of green. It's composed of 12.5% red, 18.8% green, and 12.2% blue. In the RGB color space, it translates to RGB(32, 48, 31). This color is often associated with nature, earthiness, and calmness, reminiscent of seaweed or kelp forests. It has a relatively low saturation and brightness, making it a subtle and sophisticated choice for various applications. Green Kelp belongs to the broader family of green colors but distinguishes itself through its depth and muted tone. In color psychology, it can evoke feelings of stability, growth, and harmony, making it a popular choice for designs seeking to project these qualities.
The color #20301F, also known as Green Kelp, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, or vice versa, it may not meet the WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. This means users with visual impairments, such as those with low vision or color blindness, might struggle to read the text. To enhance accessibility, consider pairing #20301F with lighter hues from its own color family or complementary colors that provide a sufficient contrast ratio (at least 4.5:1 for normal text and 3:1 for large text). Tools like WebAIM's Contrast Checker can help evaluate the contrast ratio and suggest adjustments. Additionally, avoid relying solely on color to convey important information; use text labels, icons, or patterns as redundant cues to ensure inclusivity for all users. Thoughtful application of color can significantly improve the user experience for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Green Kelp (#20301F) can be used as an accent color to evoke feelings of nature and tranquility, especially for websites related to environmentalism, gardening, or organic products. It works well when complemented by earthy tones and natural textures. When used sparingly it helps maintain a sophisticated look. Careful consideration is required when it comes to the usage as a text color due to accessibility constraints regarding contrast ratios. Try combinations with lighter green or beige elements to create a visually balanced user interface. The use in illustrations can also emphasize naturalness.
Interior Design
In interior design, Green Kelp can be incorporated into spaces to create a calming and grounding atmosphere. It can be used as a wall color in bedrooms or living rooms, paired with natural wood furniture and soft textures to enhance the sense of nature and calmness. It's also effective as an accent color in cushions, rugs, or artwork. The subdued tone makes it suitable for creating a relaxing and welcoming environment, promoting feelings of stability and harmony. Avoid bright, contrasting colors that might clash with the kelp's understated elegance.
Fashion
In fashion, Green Kelp can be a sophisticated choice for garments and accessories, offering a subtle alternative to brighter greens. It works well in textured fabrics like corduroy or knitwear, lending a touch of understated elegance to outfits. This color can be paired with neutral tones like beige, cream, or gray for a balanced look, or with warmer colors like mustard yellow or rust for a bolder contrast. The color is especially fitting for autumn and winter collections, evoking a sense of earthiness and warmth.