Persian Blue
General Information about Persian Blue
The hexadecimal color code #202EAA represents a shade of blue known as Persian Blue. It is composed of 12.5% red, 18% green, and 66.7% blue. In the RGB color model, this translates to R:32, G:46, B:170. The CMYK color model equivalent is C:81, M:73, Y:0, K:34. Persian Blue historically refers to a range of blue shades used in Persian art, tiles and ceramics. This particular shade leans towards a darker, more intense blue. Its relative high blue component gives the color its calming and trustworthy nature. It is suitable for various design applications and can be used effectively in combination with complementary colors.
The color #202EAA, a shade of Persian Blue, presents some accessibility challenges. Its relatively low luminance value of approximately 0.11 means that text rendered in this color on a white background may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, when using #202EAA for text, it is crucial to pair it with a light background color to ensure sufficient contrast. Alternatively, for backgrounds using #202EAA, consider using white (#FFFFFF) or a very light gray for text to achieve acceptable contrast. Using tools that measure contrast ratios can help in verifying compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #343fbb
A slightly lighter shade of blue that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #18289a
A more saturated blue that can be used to draw attention to specific elements, while still being related to the original color.
- #404e8a
A desaturated blue provides a softer, more muted feel while staying within the blue color family.
Applications
Website Navigation Bar
Persian Blue (#202EAA) can be utilized as the primary color for a website's navigation bar, creating a sophisticated and professional feel. The deep blue hue inspires trust and stability, making it a suitable choice for businesses in the finance, technology, or healthcare sectors. Use it alongside a clean, white background and complementary accent colors to achieve a balanced and visually appealing design. Employ subtle animations or hover effects on navigation elements to enhance user interaction and engagement. Also consider using lighter shades of blue or white text for optimal readability and accessibility.
Living Room Accent Color
In interior design, Persian Blue can serve as an accent color in a modern living room. Consider painting a feature wall in this color to create a focal point, or use it for throw pillows, rugs, and artwork. Pair it with neutral tones such as gray, beige, or white to balance the intensity of the blue and create a calming and sophisticated atmosphere. Incorporate natural materials like wood and stone to add warmth and texture to the space. Metallic accents in gold or silver can also complement the blue and enhance the overall aesthetic. Remember to use proper lighting to appreciate the hue.
Corporate Branding
Persian Blue can be used as a dominant color in corporate branding materials to convey trust, stability, and professionalism. It is particularly suitable for industries such as finance, technology, and healthcare. The color can be incorporated into logos, website designs, business cards, and marketing collateral. To create a cohesive brand identity, pair Persian Blue with complementary colors and consistent typography. Use the color strategically to highlight key messages and elements. Ensure that the brand's visuals align with its values and target audience.