Jacksons Purple
General Information about Jackson's Purple
The hex color #202A94, also known as Jackson's Purple, is a dark shade of blue-purple. It is composed of 12.55% red, 16.47% green, and 58.04% blue. In the RGB color model, it is represented as rgb(32, 42, 148). In the CMYK color model, it is composed of 78.38% cyan, 71.62% magenta, 0% yellow, and 41.96% black. This color is often associated with royalty, sophistication, and creativity. It tends to evoke a sense of calmness and introspection, making it suitable for designs that aim to create a sense of peace and elegance. The color is named after the American painter Jackson Pollock, even though it is not known to be his personal favorite color. This color is a good choice for logos and branding, especially when paired with white or light-colored backgrounds.
The hex color #202A94, also known as Jackson's Purple, presents some accessibility challenges due to its relatively low luminance. When used as text against a white background, the contrast ratio might not meet WCAG (Web Content Accessibility Guidelines) standards for readability, especially for users with visual impairments. Therefore, it's crucial to ensure sufficient contrast by pairing it with a very light color like white or a pale yellow for text or interactive elements. Consider using contrast checking tools to verify compliance. For decorative purposes, such as background accents, the color is more flexible. However, avoid using it for essential information or call-to-action buttons without careful consideration of its impact on accessibility. Providing alternative text descriptions for images using this color is also beneficial.
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Applications
Interior Design
Jackson's Purple is ideal for creating a sophisticated and calming atmosphere in bedrooms or living rooms. It can be used as an accent wall color or in decorative elements like cushions, throws, and artwork. Complement it with lighter shades of gray, white, or beige to balance the depth of the purple and create a harmonious space. It can also be paired with metallic accents like gold or silver for a touch of luxury. The color evokes a sense of creativity and introspection, making it suitable for studies and reading nooks as well.
Web Development
In web design, Jackson's Purple can be used to create a sense of elegance and trustworthiness. It works well for brands that want to project sophistication and reliability, such as financial institutions or luxury goods retailers. Use it sparingly as a primary color to avoid overwhelming the user, and instead, incorporate it as an accent color in logos, headings, or background elements. Ensure sufficient contrast with text and interactive elements to maintain readability and accessibility. The color also complements modern and minimalist designs.
Fashion
Jackson's Purple is a versatile color for fashion, suitable for both casual and formal wear. It can be used in dresses, blouses, skirts, and accessories. It pairs well with neutral colors like black, white, and gray, as well as bolder shades like teal, mustard yellow, and fuchsia. Consider Jackson's Purple for evening gowns or cocktail dresses to exude sophistication, or pair with denim for a more relaxed style. Jewelry in gold or silver complements the purple hue, adding a touch of glamour.