Persian Blue
General Information
Persian Blue, represented by the hex code #2027C6, is a deep and captivating shade of blue within the blue-violet spectrum. This color is often associated with royalty, intelligence, stability, and depth. In color psychology, blue is known to evoke feelings of calmness and serenity, while also inspiring trust and security. Persian Blue carries a slightly more sophisticated and intellectual vibe due to its darker tone and slight violet undertones. It is not as common as standard blue, giving it a sense of uniqueness and distinctiveness. It is considered a cool color and can be used to create a sense of spaciousness or coolness in designs. It is created by combining red, green and blue light, with blue having the highest intensity.
The hex color #2027c6, a deep shade of Persian Blue, presents significant accessibility challenges, primarily due to its low luminance. When used as a background color, it requires a very light text color to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Tools like contrast checkers can help evaluate if a chosen text color provides adequate contrast. Visually impaired users might struggle to differentiate elements if foreground and background colors are too similar. Therefore, careful consideration must be given to color pairings. For interactive elements like buttons or links, additional visual cues such as underlines or borders are crucial to ensure usability for all users, including those with color vision deficiencies. Consider using a lighter tint of Persian Blue, or different color altogether, if accessibility is a high concern.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Persian Blue, with its depth and sophistication, is an excellent choice for website headers and footers, providing a sense of stability and professionalism. It can be used to create visually appealing navigation bars, drawing the user's eye to important site features. Furthermore, it serves well as an accent color for buttons and call-to-action elements, adding a touch of elegance while maintaining clarity. Use it sparingly alongside lighter colors or whites to ensure accessibility and readability. It is commonly used for technology, finance, and educational web design.
Corporate Branding
This color evokes a sense of trust and competence, making it suitable for branding in corporate sectors and financial institutions. Persian Blue communicates reliability and professionalism in logo designs, marketing materials, and overall brand identity. It works well for businesses that want to project an image of stability, tradition, and trustworthiness. It is often paired with neutral grays or gold accents to enhance the feeling of sophistication. It is less suitable for brands that want to be seen as playful or innovative.
Fashion and Beauty
Persian Blue is a staple in the fashion and beauty industries, often used for creating elegant and classic looks. In fashion, it's commonly seen in evening wear, formal attire, and accessories, exuding an aura of sophistication. In the beauty sector, it can be incorporated into eye shadow palettes, nail polish, and packaging, providing a sense of luxury and refinement. This color is often paired with silver or gold accents to enhance its allure, suitable for products targeting a sophisticated and mature demographic.