Torea Bay
General Information about Torea Bay (#2027AA)
The hexadecimal color #2027AA, also known as Torea Bay, is a medium-dark shade of blue. It is composed of 12.5% red, 15.3% green, and 66.7% blue. In the RGB color model, it has values of R:32, G:39, B:170. In the CMYK color model, its values are C:81, M:77, Y:0, K:33. This color is often associated with feelings of trust, stability, and intelligence, making it a popular choice for corporate branding and user interface design. Its relatively high blue component gives it a cool and calming presence, which can be used to create a sense of professionalism and reliability. Because of the specific luminosity and contrast, be extra careful about the foreground color, which needs to be rather bright.
The color #2027AA, also known as Torea Bay, presents some accessibility challenges, especially when used as a foreground color on a white or light background. Its relatively low luminance contrast ratio may make it difficult for users with visual impairments to read text or distinguish elements. To ensure accessibility, it's crucial to pair this color with a very light foreground color, such as white (#FFFFFF), to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards (ideally 4.5:1 for normal text and 3:1 for large text). Alternatively, when using Torea Bay as a background color, opting for a bright, high-contrast text color will significantly improve readability and overall user experience. Testing the color combination with accessibility evaluation tools is highly recommended to identify and rectify any potential issues.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Torea Bay (#2027AA) can be employed as a primary brand color to convey feelings of trust, stability, and intelligence. Its usage in website headers, navigation menus, and call-to-action buttons can create a sophisticated and professional online presence. When used in combination with brighter accent colors, it can add visual interest while maintaining a sense of corporate elegance. For print materials, this blue can be incorporated into logos, brochures, and marketing collateral to reinforce brand identity and create a consistent and trustworthy image.
UI/UX Design
In UI/UX design, Torea Bay can serve as an excellent color for interactive elements, such as buttons and links, guiding users through the interface. Its calming and trustworthy nature makes it suitable for applications that require user confidence, such as banking and healthcare platforms. To ensure optimal usability, it should be combined with contrasting colors for text and icons, as well as thoughtful use of whitespace, to create a balanced and intuitive user experience that promotes engagement and ease of navigation.
Fashion Design
In fashion, Torea Bay can be used as an accent color in clothing, accessories, or footwear to provide a calming, elegant touch. It pairs well with neutral colors such as grey, beige, and white, or it can be used in combination with bolder colors such as yellow or red for a more striking effect. This particular shade of blue works well in both casual and formal wear, making it versatile for a range of styles and occasions, from everyday outfits to evening wear.